Marketing Insider Group

MARCH 24, 2025

With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility. Well answer all these questions and provide top tips on creating a stellar social media strategy that serves your small businesss goals.

Small Business Marketing 185

Small Business Marketing Social Media Media Tips 185

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. Apply Simon Sinek’s Golden Circle principles to your social media strategy and watch what happens.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. AI Integration AI and automation are transforming the B2B social media landscape by streamlining content creation and improving engagement.

Social Media 163

Social Media B2B Thought Leadership B2B Marketing Social Marketing 163

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 137

Social Media Work Management Marketing Management Marketing AI 137

SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. The insights executives can glean from social dont just make a brand they make a business. If not, they need to be.

Social Media 118

Social Media Media Paid Search Agency Lead Ranking 118

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 133

Social Media Marketing Budget Social Marketing Marketing & Strategy 133

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race?

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

Social Media 118

Social Media Social Marketing Planning Media 118

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content.

Social Media 112

Social Media Media Webinar Metrics Content 112

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

ROAS 127

ROAS Social Media Advertising Agencies Advertisements 127

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 123

Social Media Media Paid Search Agency Eye-Tracking 123

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 122

Social Media Webinar Metrics Media Best Practices 122

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

Social Media 130

Social Media Media B2B Advertising Agencies 130

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media has officially stepped up as a rival search powerhouse. What is Social Media SEO?

Social Media 116

Social Media SEO Media Lead Scoring 116

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 126

Social Media Media Effectiveness Branding 126

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Social Media 104

Social Media Trends Media Top of Funnel 104

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Marketing AI 115

Marketing AI Social Media Examples Media 115

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. What is a Social Media Analytics Dashboard?

Social Media 110

Social Media Analytics Media Examples 110

Search Engine Journal

JUNE 6, 2025

Social media has become a frontline customer service channel. The post Social Media As A Customer Service Tool: Trends And Best Practices appeared first on Search Engine Journal. Here’s how brands can meet rising expectations and respond with care, speed, and strategy.

Social Media 110

Social Media Trends Practices Service 110

Marketing Insider Group

SEPTEMBER 23, 2024

For instance, businesses can use this software to plan, execute, and track marketing campaigns using multiple channels, ensuring consistency and maximizing impact. Social media management tools that schedule and track social media posts. Email marketing platforms, which automate and optimize email campaigns.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Budget Programs 309

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning.

Social Media 118

Social Media Business Media Marketing Analytics Tools 118

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. You can also share these videos on your website and other social media channels to maximize the exposure they receive.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

Sprout Social

MARCH 12, 2025

We know that social media moves fast. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Nothing is guaranteed its a lesson we relearn everyday in the social media industry.

Social Media 115

Social Media Media Peer-to-peer Bandwidth 115

Marketing Insider Group

OCTOBER 16, 2024

Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. With this in mind, marketers have developed cross-channel marketing strategies. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 167

Advertising Channels Marketing Strategy Marketing & Strategy Planning 167

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. According to the Sprout Social Index , consumers rank authenticity and relatability as two of the most important characteristics for brand content, and defining your niche as a brand is a way to embody both.

Social Media 88

Social Media Ideal Customer Profiles Media Communities 88

Vision Edge Marketing

OCTOBER 1, 2024

Marketing and Sales Platforms : Customer relationship management (CRM) systems, email platforms, and social media platforms all allow you to track customer interactions and provide a view into customer actions over time.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 87

Social Media Social Marketing Media Thought Leadership 87

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Why should I include social media sharing buttons in my email?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Marketing Insider Group

JULY 24, 2024

However, 72% of marketers don’t track the return they’re gaining through this channel. You’ll also want to utilize social media, guest posts, and influencer partnerships to broaden your reach. Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 296

Marketing Insider Group

MAY 28, 2025

Leverage Social Media Strategically Social media isn’t just for online retail stores. Whether it’s product demonstrations, meet-and-greets with influencers, classes, or community-driven activities, events help establish your store as more than just a retail location it becomes a social hub.

Traffic 256

Traffic Urgency Marketing Word of Mouth Bundling 256

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232