SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 98

Statistics Advertising Agencies Paid Search Agency Allocation 98

Vidyard

JULY 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Template 73

Template Video Marketing Work Management FAQ 73

Strategic-IC

DECEMBER 15, 2021

With over 94% of B2B marketers using LinkedIn as a content distribution channel, it’s easy to see why it’s become the ‘lingua franca’ of B2B Marketing. 4) Account-based Marketing Trends 2021. 1) Why 2021 is the Year of ABM: 23 Account-based Marketing Stats. 5) Uncovering how LinkedIn powers ABM. ABM is on the way up.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Tweet This Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Content Marketing Institute

DECEMBER 12, 2018

These are just a few of the findings in CMI’s B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report based on the ninth annual content marketing survey conducted in partnership with MarketingProfs earlier this year. 9 Stats That Will Make You Want to Invest in Content Marketing. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats. Click To Tweet.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Sales Engine

OCTOBER 2, 2015

Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. Built for every buying persona, every buying stage, and on every device.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. Distribution, Promotion & Performance Guide Posts – Review & Re-align.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

Contently

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

MAY 14, 2015

To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Click here to download our free industry benchmark report for driving content marketing success in Europe.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Distribution: Where does this video belong? Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Doubt the appetite?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Contently

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. A jarring stat in The Experience Disconnect, 2021 B2B Marketing Report was seeing that where customers really want help from companies is in solving their problems. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Webbiquity

JANUARY 1, 2019

The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. 47 Superb Social Media Marketing Stats and Facts. So it’s no surprise posts about social media marketing stats remain popular. 20 Tremendous Digital Marketing Stats and Facts.

Work Management 210

Work Management Marketing Management Screencast Stats 210

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Standard

SEPTEMBER 23, 2016

They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). I believe that marketers are moving at light speed and won’t ever slow down their output and distribution.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Vidyard

APRIL 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Types of B2B Content. Social Media. Does your content deliver on either? If not, rewrite, recommission, rethink.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Anyword

NOVEMBER 6, 2019

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

Distribution 42

Distribution Webinar Metrics Long Tail Marketing Content 42

Anyword

NOVEMBER 6, 2019

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

Distribution 40

Distribution Webinar Metrics Long Tail Marketing Content 40

Contently

DECEMBER 7, 2021

Benchmarks for successful podcasts are lower than you might think. According to Libsyn’s stats , just 123 downloads puts your show is in the top 50 percent of podcasts. You could guess, or as podcast host and educator Will Francis suggests, use audience research tools such as Answer the Public, Buzzsumo, Google Trends, or Reddit.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. It takes rigorous planning to align your budget with your objectives, but this ensures that your funds are distributed in a way that supports your goals. Keep in mind. How it works.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

Webbiquity

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. View monthly stats for tweets, tweet impressions, top tweets, profile visits, mentions, and new followers. 1) TwitterCounter. ” — BuzzBlogger. Pricing: free or $49 per year. 11) Twitter Analytics.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

ClearVoice

MARCH 19, 2020

These are three foundational stair-step layers that lead to content publishing and distribution at the top of your content marketing approach. It’s imperative to conduct a keyword audit of your website every six months to a year to flow with shifts in content marketing trends and audience engagement methods. 4 case studies.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 21, 2022

Distribution strategy: How and where will you publish completed content pieces? Editorial calendar: When are the deadlines and distribution dates for each piece of content? Your goals help you determine which content types you ought to create, your target distribution channels, and the promotion strategies you need to invest in.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Ascend2. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Marketing Insider Group

OCTOBER 1, 2014

The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. Some other interesting stats from the report: 70% of B2B marketers are creating more content than they did one year ago. I mentioned that this key factor has been validated by lots of research.

Content Marketing 100

Content Marketing Planning Peer-to-peer Budget Programs 100

Parse.ly

JANUARY 19, 2023

These make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. How did my additional effort on distributing content perform this quarter versus last? Comparisons We introduced two new comparison features: comparison mode and author/section comparisons. They make Parse.ly

Features 52

Features API Comparison CMS Development 52

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Find influencers for any topic, explore their ecosystem to build additional connections and engagement, monitor activities, and spot trends. Showcase reviews: ViralBlog.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. 92% of all B2B companies including LinkedIn in their content distribution. Don’t use Facebook as a podium to boast about your products — use it to stimulate conversations about industry trends and obstacles.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62