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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Since Adsense generates revenue for the publisher on a per click model, they are heavily motivated to get clicks by any means necessary.

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Programmatic Advertising Glossary & Brief History

Digilant

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. And what did Google do to combat this?

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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7 of the Best Affiliate Programs for Making Real Money

Hubspot

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. Google AdSense. Rakuten Marketing Affiliates. One of the most popular affiliate marketing programs around is Amazon Associates.

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How To Accelerate Performance Using Dynamic Remarketing

Bannerflow

Besides providing customers with a direct path back to your website to complete a purchase, dynamic remarketing requires efficient processes across your whole marketing machine. This makes it faster and easier to optimise everything from CTA position to banner style, so you can quickly find the best-performing version.

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What is YouTube Studio and How To Use It to Drive Growth

SocialPilot

In this guide, we’ll break down everything you need to know about this tool so you can make an informed YouTube marketing strategy. You can tweak the layout of your channel and add or customize branding elements like profile pictures, banner images, video watermarks, and basic channel info to create a strong brand identity.

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Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

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