Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. A startling 75% of these budgets, or between $7.5

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Porch Group Media

FEBRUARY 9, 2023

More Cost-effective than Linear TV CTV offers a much more cost-effective and defined targeting than Linear TV ads. Think of linear ads as the commercials seen on traditional cable channels. Linear TV ads are viewed by everyone based on an assumption of interests. Easily Track Attribution A key metric to track is ROAS.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. In fact, Amazon was the first to test a streaming-exclusive broadcast. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. and “this is magical” repeated ad nauseum. Live Wins Ticker And “Sideline” Interviews.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.” The game is only the start.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

Mass Analytics

DECEMBER 8, 2021

Dr. Ramla Jarrar from MASS Analytics built on this statement, during the panel discussion, and added that the other struggle that the attribution industry needed to face head-on was data standards. He added that the key elements of analytics excellence do not just include data & analytics, but also people, culture, and processes.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 116

Advertising Agencies Advertising Channels Advertisements Advertising 116

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Further, the cord-cutting trend continues apace. The problem … part2.

Purchase 101

Purchase Work Management Product Television marketing 101

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. In turn, advertisers have unique opportunities to reach listeners with ads embedded in the podcast content. Podcast listeners are receptive to ads. Host-Read Ads. Draw-Backs.

Ads 52

Ads Campaigns Cable Advertisements 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Premium inventory Partnerships like those with Magnite and FreeWheel enable Digilant to offer clients access to more than 90% of premium ad-supported OTT providers such Hulu, Max, Peacock, Paramount and many others. households.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Premium inventory Partnerships like those with Magnite and FreeWheel enable Digilant to offer clients access to more than 90% of premium ad-supported OTT providers such Hulu, Max, Peacock, Paramount and many others. households.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. and “this is magical” repeated ad nauseum.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Digilant

APRIL 11, 2023

If you missed parts one and two, check them out linked below: Part 2: Align Ad Formats with Your Goals Part 1: Dig Deep into Data to Reach Your Audience Download the full whitepaper here. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. billion in ad sales, a 20 percent increase over London, according to Ad Age. In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Martech

AUGUST 7, 2023

So they added lacrosse and field hockey. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. Using data scraps and APIs, he was finally able to get all of it into Microsoft’s Azure Data Lake. It quickly became clear that this wasn’t the solution.

Campaigns 92

Campaigns Co-Registration Marketing AI Cable 92

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. Ad Market Tracker , the U.S. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 75

Cable Television marketing Broadcasting Curation 75

LeadsRX

MARCH 9, 2022

Grow lifetime value and reduce wasted ad spend. Calculating average cost per conversion takes into account all the conversions received from paid sources and what those costs were, all conversions that resulted from free groupings such as organic search, and any overhead costs you have entered such as ad agency fees. Walled Garden.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Rain: The Growth Agency

FEBRUARY 26, 2018

Then he added, “Except for golf.” Cord cutting is decimating ad-supported pay TV subscriptions (or not). Since 2012, about 6 million households have cut the cord to cable and satellite TV. Netflix and Amazon are rapidly replacing ad-supported TV (or not). ” That kind of sums up the state of TV today.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Here, I'll outline five reasons digital ad spending is surpassing traditional.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Porch Group Media

NOVEMBER 4, 2022

Research from Magnite shows that an engaged CTV viewer is twice as likely to purchase a product after seeing an ad they paid attention to than traditional TV viewers. billion on CTV ads in 2023. Connected TV is well known to provide a broadcast-quality advertisement experience. Non-Skippable Ads & Engaged Audiences.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video.

Youtube 104

Youtube Statistics Cable Stats 104

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Connected TV offers such freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

illumin

MARCH 7, 2024

Sports broadcasting is one of the last pillars of linear TV. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Choozle

FEBRUARY 12, 2021

Now we all watch TV–and when I say TV, I mean everything from CBS broadcast to Hulu–but we’re almost always on our phones while we’re watching TV. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. They’re tweeting about.

Buy 67

Buy Cable Advertising Agencies Television marketing 67

Sprout Social

SEPTEMBER 3, 2020

The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Doing so has its perks, including ad-free viewing and access to subscriber-only emotes (think: branded, unique emojis that are exclusive to Twitch). Twitch ads. I’ll be on the broadcast to bring the hype! Good question!

Advertising Agencies 134

Advertising Agencies Paid Search Agency Brand Identity Branding 134