Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. and “this is magical” repeated ad nauseum. Live Wins Ticker And “Sideline” Interviews.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. In fact, Amazon was the first to test a streaming-exclusive broadcast. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Porch Group Media

FEBRUARY 9, 2023

More Cost-effective than Linear TV CTV offers a much more cost-effective and defined targeting than Linear TV ads. Think of linear ads as the commercials seen on traditional cable channels. Linear TV ads are viewed by everyone based on an assumption of interests. Easily Track Attribution A key metric to track is ROAS.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.” The game is only the start.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 119

Advertising Agencies Advertising Channels Advertisements Advertising 119

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. and “this is magical” repeated ad nauseum.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech

AUGUST 7, 2023

So they added lacrosse and field hockey. To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. It quickly became clear that this wasn’t the solution.

Campaigns 97

Campaigns Co-Registration Marketing AI Cable 97

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. In turn, advertisers have unique opportunities to reach listeners with ads embedded in the podcast content. Podcast listeners are receptive to ads. Host-Read Ads. Draw-Backs.

Ads 52

Ads Campaigns Cable Advertisements 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Premium inventory Partnerships like those with Magnite and FreeWheel enable Digilant to offer clients access to more than 90% of premium ad-supported OTT providers such Hulu, Max, Peacock, Paramount and many others. households.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Premium inventory Partnerships like those with Magnite and FreeWheel enable Digilant to offer clients access to more than 90% of premium ad-supported OTT providers such Hulu, Max, Peacock, Paramount and many others. households.

Buy 52

Buy Advertising Agencies Cable Transparency 52

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV. million in 2023.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent. The cycle keeps repeating itself.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. has added 4.8

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

Cable 40

Cable Video Marketing Television marketing Content 40

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. The first YouTube video was uploaded on 23 April 2005.

Youtube 104

Youtube Statistics Cable Stats 104

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. It is used to stream digital videos at the convenience of the viewer. CTV is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. Ad Market Tracker , the U.S. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." advertising economy grew 35.2%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

APRIL 20, 2018

It was jarring to see radio and TV beside each other in this state, bringing to mind the lyrics of the Buggles’ classic, “Video killed the radio star.” In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. million listeners.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Here, I'll outline five reasons digital ad spending is surpassing traditional.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Connected TV offers such freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

SEPTEMBER 3, 2020

Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Couple that with 40% of consumers who want to see more live video from businesses. Twitch ads.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Brand Identity Branding 132

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

LeadsRX

MARCH 9, 2022

Grow lifetime value and reduce wasted ad spend. Calculating average cost per conversion takes into account all the conversions received from paid sources and what those costs were, all conversions that resulted from free groupings such as organic search, and any overhead costs you have entered such as ad agency fees. Walled Garden.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClickZ

NOVEMBER 20, 2020

CTV ad spends in the US are expected to reach $11.36 The 1980s introduced VHS, video games, and cable TV. billion on CTV ads in 2021, owning a CTV channel sounds like a brilliant timely idea. Let’s look into the current affinity for CTV and OTT advertising, ad spend budgets and publishing opportunities in 2021.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Rain: The Growth Agency

FEBRUARY 26, 2018

Then he added, “Except for golf.” Cord cutting is decimating ad-supported pay TV subscriptions (or not). Since 2012, about 6 million households have cut the cord to cable and satellite TV. Netflix and Amazon are rapidly replacing ad-supported TV (or not). ” That kind of sums up the state of TV today.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Video blogs.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59