Litmus

MARCH 24, 2022

When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. However, emojis must be used strategically to have the desired effect. We are here to help you identify the how, when, and where of using an emoji to get more on your emails.

Ad Frequency 105

Ad Frequency Click Rate CTR CAN-SPAM 105

SendX

MAY 18, 2020

Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. You can also share links to articles on your website.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. But in order for your tools to work effectively, it’s important that you properly integrate your data resources. Relying on Large Batch Email Campaigns.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

illumin

DECEMBER 13, 2023

Tracking this data also lets marketers create more effective communications. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! How do you build an email list? Idea # 01: Use a pop-up form This a quick and easy way for users to give you their email addresses. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SendX

JANUARY 28, 2019

2X more opens with a list size of 100k+ means a clear positive effect on your top line. Your email marketing strategy is based on juggling the following three things effectively: A). Fast Email List Growth B). Low Email List Churn C). They confuse email list management with list growth and sending email campaigns.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Vision6

APRIL 25, 2023

So these emails provide the perfect opportunity to flaunt one of your latest drops or new products. Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? A relatively simple channel to implement, email brings the biggest bang for the buck compared to almost every other channel.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. You can unsubscribe here, but you’ll be sorely missed.”. Your mailing address

Design 98

Design Practices Best Practices CAN-SPAM 98

SmartBug Media

NOVEMBER 4, 2022

There are strategies you can employ to ensure you’re engaging with and converting the right people. One of those strategies is email list management, or the management of contacts in your subscriber list. It helps you send more targeted emails to your list. Segmentation is a crucial part of email marketing.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Martech

FEBRUARY 14, 2023

You can probably guess where I’m going with all of this lovey-dovey chat. But you might not realize how email can drive that relationship. But you can package that message in many different ways that also speak to customers in different situations. They aren’t “set and forget,” however.

Eye-Tracking 125

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 125

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It’s an effective way to stay top of mind and stay in communication with your audience. This means that the moment you press the “send” button on your next email newsletter, someone will read it.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Numbers need context to give them meaning.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

Outreach

AUGUST 24, 2021

Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do. What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

Atomic Reach

NOVEMBER 16, 2018

Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves. What is Email Marketing?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Martech

JULY 7, 2023

Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. Estimated reading time: 14 minutes.

Email Marketing 119

Email Marketing Planning Work Management Marketing Management 119

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

seo.co

OCTOBER 20, 2021

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. How Email Marketing Contributes to SEO. Email marketing is alive and well, despite its increasing difficulty. Email Marketing as Content Promotion.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

SendX

JUNE 8, 2020

It will benefit every single one of your email marketing metrics and will get you a sales return 6 times more than regular bulk email campaigns. In this highly competitive environment, personalizing your emails is a must. However, when done wrong, your email marketing can go pear-shaped.

Email Marketing 196

Email Marketing Personalization Paid Search Agency Trigger Marketing 196

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes? In fact, 50% of online adults use email. That’s an ROI of 4,200%!

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Litmus

OCTOBER 18, 2018

That has led to major challenges and only 44% of nonprofits saying their email program is successful. In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including…. Send frequency. Campaign planning. Email creation workflow & QA. Send Frequency.

Email Marketing 82

Email Marketing Planning Deliverability Ad Frequency 82

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Delivra

SEPTEMBER 21, 2021

We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. The 9 things that can hurt your email deliverability (and how to avoid them). Adding them to more subscriptions than what expressly signed up to.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Vision6

JANUARY 23, 2022

Are you plugging away at email and finding that it’s not giving you the results you wanted? If you haven’t already, use these 7 tips to improve your email campaigns. You might have spent hours crafting the perfect content for your email, but that doesn’t mean it’s right for your entire audience.

Email Marketing 110

Email Marketing Campaigns Marketing Analytics Tools Tips 110

Martech

JUNE 8, 2023

Holiday opt-outs as a sign of empathy I applaud brands taking the time to evaluate how their emails affect their customers, whether by reassessing frequency, reviewing the kinds of campaigns they rely on, or using what they learn about their customers through analytics and testing to bring changes. This trend began in the U.K.

Opt-out 81

Opt-out Intent Opt-in Trigger Marketing 81

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Not sure what delivered means?

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. Did your intended audience receive your email? This is where everything should start when reviewing your campaigns. The click-through rate is the percentage of clicks once an email is opened.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Optinmonster

MARCH 8, 2023

With such high ROI potential, knowing how to run an email marketing campaign successfully is crucial. In this blog, we’ll cover everything you need to know about running an effective email marketing campaign step-by-step. 1) What Is an Email Marketing Campaign?

Email Marketing 136

Email Marketing Campaigns Work Management Marketing Management 136