Litmus

MARCH 24, 2022

When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email?

Ad Frequency 105

Ad Frequency Click Rate CTR CAN-SPAM 105

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

NOVEMBER 4, 2022

There are strategies you can employ to ensure you’re engaging with and converting the right people. One of those strategies is email list management, or the management of contacts in your subscriber list. It helps you send more targeted emails to your list. Quality content for deliverability. Track the Right Metrics.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Litmus

MAY 11, 2021

Somehow the dynamic field for name got hard coded with one name and I sent the email to 100K…calling them all the same name. While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. An email newsletter should be an essential part of your digital marketing strategy. You can share news tips and updates on your product, service, or nonprofit. Building an email newsletter can be time consuming as well.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Track Your Email Stats 6.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Outreach

AUGUST 24, 2021

Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do. What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified subscribers?

Budget Programs 102

Budget Programs Tips Ad Frequency Optimization 102

Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Well, that's what this ultimate email deliverability guide is all about. What is SPAM?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Martech

MARCH 22, 2022

Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Estimated reading time: 14 minutes.

Email Marketing 119

Email Marketing Planning Work Management Marketing Management 119

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Not sure what delivered means?

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

OCTOBER 18, 2018

In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including…. Send frequency. Campaign planning. Email creation workflow & QA. Email deliverability. That’s both good for business success and for email deliverability.

Email Marketing 82

Email Marketing Planning Deliverability Ad Frequency 82

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. and email is one of those pieces. So don’t look at email as a separate thing.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Optinmonster

APRIL 26, 2021

Do you want to engage your customers with newsletters and email campaigns? Fortunately, there are plenty of Shopify newsletter apps that help you make your email marketing campaigns successful. To start your newsletter marketing journey, you’ll first need to build an email list. OptinMonster.

Newsletter 83

Newsletter Marketing Analytics Tools Best Practices Enterprise Management 83

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes? In fact, 50% of online adults use email. That’s an ROI of 4,200%!

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Accordingly, you can then segment the people.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

FEBRUARY 17, 2020

Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? What Is an Affiliate Email Marketing Campaign?

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

Optinmonster

MARCH 8, 2023

In this blog, we’ll cover everything you need to know about running an effective email marketing campaign step-by-step. 1) What Is an Email Marketing Campaign? 2) What Are the Types of Email Campaigns? There are various types of email marketing campaigns that businesses can use to achieve their goals.

Email Marketing 136

Email Marketing Campaigns Work Management Marketing Management 136

Hubspot

JANUARY 14, 2013

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success. 2-3 years of experience in email marketing.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

MARCH 24, 2021

White-labeled email marketing solutions allow you to rebrand the tools by replacing their logos with your own and creating a subaccount for your clients. Now, there are plenty of white label email marketing tools out there, which also means choosing the right one for your needs can be challenging.

Paid Search Agency 103

Paid Search Agency Marketing Automation Services Advertising Agencies Enterprise Management 103

LEADership

OCTOBER 28, 2016

What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? Many people rarely or never click on that folder, and some unfortunate email marketers may never wind up anywhere else.

Deliverability 40

Deliverability Ad Frequency CAN-SPAM Lead Scoring 40

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

CAN-SPAM 262

CAN-SPAM Domain Deliverability Phishing 262

Litmus

APRIL 4, 2024

But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.”

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99

Webbiquity

APRIL 8, 2013

How can you make sure your emails avoid the spam filter and actually reach their intended recipients? What are the most effective techniques for building an opt-in email list? How can you minimize unsubscribes? What’s the best day and time to send emails?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., How can you make sure your emails avoid the spam filter and actually reach their intended recipients? What are the most effective techniques for building an opt-in email list? How can you minimize unsubscribes?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Valasys

NOVEMBER 20, 2018

This leaves your email to fend for itself in a sea of emails that offer similar products or services as you. Let’s start with the basics; testing your emails. Every marketer that deploys an email campaign is looking to achieve better open and click-through rates which will result in more website visitors and sales.

Email Marketing 49

Email Marketing Paid Search Agency Planning Best Practices 49