Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page. Implementation.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Optinmonster

DECEMBER 14, 2021

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. We know, it’s a lot. TrustPulse.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

The Lead Agency

JUNE 5, 2018

When it comes to marketing your B2B business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. Setup Lead Acquisition and Lead Capture Tools. Mobile Responsive Web Design.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Ontraport

JUNE 25, 2020

One proven technique is to create a lead capture page — a type of landing page that uses relevant content and personalized messaging to earn strong leads. Through working with thousands of clients over the years, we’ve learned which lead capture page elements convert the best.

Lead Capture 52

Lead Capture Optimization Lead Scoring Lead Ranking 52

Optinmonster

MARCH 13, 2024

If yes, you can use them as a marketing hack to generate qualified leads. You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SnapApp

AUGUST 17, 2017

Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data. From here, they can follow up with personalized marketing messages based on the results of the assessment and nurture leads until they’re ready to convert. .

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

Optinmonster

NOVEMBER 16, 2020

Every business can use more leads and conversions, right? Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. Let’s go… What is a Landing Page? Why Use a Landing Page? Lead Squeeze.

Landing Pages 90

Landing Pages Top of Funnel Template Ad Exchange 90

PureB2B

JANUARY 7, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers.

Landing Pages 63

Landing Pages Ad Exchange Lead Capture Sales Qualified Leads 63

PureB2B

JANUARY 7, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers.

Landing Pages 62

Landing Pages Ad Exchange Sales Qualified Leads Lead Capture 62

Liveintent

JANUARY 10, 2023

Enticing customers with an offer in exchange for their email is a great way to incentivize audiences and email acquisitions. Depending on your business and resources, you might ask for a person’s email in exchange for access to exclusive or premium content. Tips for effective ads and landing pages.

Acquisitions 117

Acquisitions Practices Campaigns Ad Exchange 117

Only B2B

JANUARY 31, 2022

Landing Pages: A landing page is a dedicated web page that serves a single, specific purpose. It’s designed for use in a digital marketing strategy, and it’s the first thing a visitor sees when they click your link. Your firm will be unable to create leads without the use of lead capture forms.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

APRIL 22, 2024

You can also use this information to launch retargeting ads on Facebook. That means you create for search engine optimization (SEO) and lead magnets are better at lead generation than outbound channels like social media platforms or pay-per-click (PPC) ads. Lead magnets are non-negotiable for generating leads.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. For example, eCommerce website leads might: Click on your online ads. Visit your website or product pages. Download your lead magnet content. Ready to learn about the best eCommerce lead generation ideas?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Unbounce

MARCH 8, 2023

Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Now’s a good time to invent the new ebook. Get creative. Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Channel Partner Marketing The Channel Agency — Purechannels Carahsoft, in collaboration with The Channel Agency — Purechannels, successfully generated leads for three U.S.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Hubspot

OCTOBER 17, 2018

Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Optinmonster

NOVEMBER 3, 2020

It also lets you easily set up landing pages, email marketing campaigns, and sales funnels. A ConvertKit popup is a lead capture form that dims your site’s content to draw complete attention to your offer. A lead magnet is a piece of downloadable content that solves a problem for your reader.

API 75

API Ad Exchange Top of Funnel Display 75

LeadSquared

DECEMBER 30, 2015

Website & Landing Page Conversion Optimization. A top bar is a website widget that usually promotes an offer or includes a CTA to direct visitors to another page or document. It is usually placed at the top of the page (blog or website) and helps in lead capture and engagement, depending on how you use it.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Optinmonster

MARCH 4, 2020

That includes building the perfect lead capture form. Too many marketers lose sales because they don’t take the time to customize their lead capture form to serve its main purpose: building a relationship with a soon-to-be customer. So today, we’re going to teach you how to build the perfect lead capture form.

Lead Capture 91

Lead Capture Leads Lead Marketing Qualified Leads 91

Hubspot

FEBRUARY 3, 2015

This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1) Lead Capture.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

PureB2B

FEBRUARY 28, 2022

Blogs are an excellent way to generate brand awareness as well as to establish expertise—it can even aid lead generation by 67% if you include a lead capture form on the page. For instance, a well-designed whitepaper can still have an impact on interested customers. Optimizing Your Content Downloads.

Optimization 62

Optimization Ideal Customer Profiles Content Lead Scoring 62

PureB2B

FEBRUARY 28, 2022

Blogs are an excellent way to generate brand awareness as well as to establish expertise—it can even aid lead generation by 67% if you include a lead capture form on the page. For instance, a well-designed whitepaper can still have an impact on interested customers. Optimizing Your Content Downloads.

Optimization 62

Optimization Ideal Customer Profiles Content Lead Scoring 62

Optinmonster

OCTOBER 18, 2021

And over the last few years, it’s added a variety of other marketing tools, too. Survey pages. Constant Contact does allow you to create lead capture forms and popups across your site. Targeted landing pages. But here’s the real question: is Constant Contact the best way to generate new leads?

Small Business Marketing 67

Small Business Marketing Contacts Business Contact Marketing 67

Outgrow

JULY 6, 2022

In other words, if you want to gather valuable lead information from your audience, you’ll have to provide them with something in exchange. This type of content can be easily used in emails, on social media, ads, etc. in order to generate leads. Improve Lead Capture. Use Proper Lead Magnets.

Lead Generation 52

Lead Generation Paid Content Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

NOVEMBER 12, 2014

In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides. The amount added to the cost price of goods to cover overhead and profit.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). While it helps marketers like you define their target audience, it can also help sales reps qualify leads. 24) Cost-per-Lead (CPL).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

LEADership

DECEMBER 11, 2015

This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Experiment with Niche Ads. These can often get you better leads at a lower cost. Lead capture tools don’t have to detract from user experience.

Top of Funnel 40

Top of Funnel Paid Search Agency Content Marketing Advertising Funnels 40