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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. That’s why people love them and easily give out their emails in exchange for it.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? What Is Demand Generation?

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How to Generate Leads That Will Convert

Vision6

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

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How to Write Content That Converts

seo.co

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. See Trello’s ad as an example: (Image Source: Trello ). Each new piece is also an opportunity to rank for a relevant user query.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. We’ll keep updating this article with the latest developments from this landmark trial. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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15 Ways to Get More SaaS Leads You Can Use Today

Optinmonster

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business. Let’s take a closer look.