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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. Increased traffic, more leads, and greater online visibility than their top competitors. The Strategy: Consistent, Optimized, Customer-Focused Content.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. That’s why they’re such an effective strategy for email marketing lead generation.

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Top 50 Global Thought Leaders and Influencers on Retail 2024

Thinkers360

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 19 Ahmad M. 19 Ahmad M.

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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition?

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. The purpose of content marketing is to create brand awareness and generate quality leads. Quick Takeaways.

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. If you have content that’s too thin, covers too many topics at once, is outdated, or lacks value, it may be time to scrap it. It lacks value. What is Content Pruning? It’s outdated.