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What B2B Content Marketers Need to Know About the California Consumer Privacy Act

Content4Demand

The California Consumer Privacy Act (CCPA) went into effect on January 1. With the California Consumer Privacy Act, we now have another set of standards with which B2B marketers may need to comply. Does Your Business Fall Under CCPA Rules? Fortunately, there is a six-month grace period before enforcement begins July 1.

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The Benefits of Ai-Powered Lead Generation For Your Business With Data Privacy

Valasys

People’s unique personalities and needs mean that not everyone is cut out to be in charge. However, it’s important to note that companies must take extra care when generating leads because of data privacy laws, especially the Fair Credit Reporting Act (FCRA). What is Lead Generation? But lead generation is not always easy.

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. With the formal sales promotion definition out of the way, let’s now informally understand what sales promotion is. This can increase sales in the short term.

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How to Create a Tripwire Funnel (And Why You Should to Boost Sales!)

Optinmonster

But for the sake of simplicity, we’ll use the two terms interchangeably because they’re pretty much the same thing. This is the perfect example of what the term “tripwire” means in business: getting the customer to take one small action to set off a larger process. Why are tripwire funnels so powerful (with 3 examples)?

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. ePrivacy (Cookie Law) (2002) Ensures ??”

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

Users are conditioned to respond to their devices right away when they hear that chime, or see that screen light up. Today, many best practice parameters and compliance rules for SMS are well-defined, and partnering with your customers to set expectations and balance is a good path forward. Immediacy SMS alerts are immediate.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Check out this article for more: How to Create Mobile Exit-Intent Popups That Convert. Personalization can make all the difference, which is why it starts out our list of exit popup hacks. As you’re walking by a few days later, one of the street vendors yells out at you, encouraging you to buy an apple from their cart.

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