KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). Customer acquisition (78%). How Are They Doing It? According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Videos (87%). Case studies (86%). Thought leadership (79%). Lead management/nurturing (66%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

APRIL 24, 2012

And stop there…create a webcast from the content featuring the customer. Demonstrate how inbound marketing is more effective on a cost-per-acquisition standpoint. Profile who they are, what challenges they faced that led them to your solution, and how they traveled the journey to a solution. Write a blog post. Write a whitepaper.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

KoMarketing Associates

MAY 23, 2017

By sharing and distributing content, B2B marketers help boost visibility, support link acquisition and gain exposure in search results. Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more. Twitter also provides some indirect benefits to your overall SEO performance.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Customer Experience Matrix

OCTOBER 26, 2009

Also bear in mind that 91% were at least using measurement on acquisition programs (some, apparently, without standard guidelines). Treat this as you wish: is it impressive that 73% have measurement guidelines or frightening that 27% do not?

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Mergers & Acquisitions. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Webcast: Learn how Accenture, Avanade and Microsoft are helping organizations overcome productivity declines. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Sure, calling out your company’s new ebook or webcast is an important part of your tweeting. In our business, we can’t afford to wait for a customer to land on our website to begin the lead acquisition and nurturing process. Being a part of real-time conversations means pouncing on real-time opportunities.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Content4Demand

DECEMBER 12, 2019

Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition. Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Online Marketing Institute

DECEMBER 23, 2010

but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs. Cons PPC: Cost – Obviously this will depend on the keyword space, bidding strategies, your offers, landing page optimization, etc., Frequent Management – To achieve great results, PPC requires time and creativity.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Adobe Experience Cloud Blog

MARCH 8, 2010

Demand Generation & Customer Acquisition. jepc : For nurturing, @On24 uses webcast as the main offer. jepc : Brett: "with Chatter, people spend 120% more time in Salesforce.com". kapriforce : Majority of internet access will come from a mobile device currently Facebook & YouTube 50% of internet traffic.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

WebMarketCentral

NOVEMBER 19, 2007

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

The Customer

MAY 13, 2021

Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. ” Key Facts: The acquisition is expected to close in Cisco’s Q4 fiscal year 2021. and the ability of Cisco to successfully integrate Socio Labs, Inc.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

Martech

SEPTEMBER 9, 2021

The acquisition also introduces Acquia to new customers, as Widen currently boasts more than 700 organizations that use its technology, including New Balance, Energizer and Crayola. Why we care. ON24 brings live and on-demand content together . Brands will now be able to present both live and on-demand experiences in the same content hub.

Digital Experience Platform 100

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Mergers & Acquisitions. View This Webcast » The CIOs Guide to Wireless in the Enterprise. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

JULY 18, 2018

Download our free webinar checklist here to make sure your next webinar or webcast is a success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. Here's a guide to making your next webinar a rousing success. Partner up.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Zoominfo

JULY 11, 2018

Only 25% of B2B marketers can show how content marketing has decreased the cost of customer acquisition ( source ). The top five formats B2B marketers use to distribute content for content marketing purposes are email (93%), social media (92%), blogs (79%), in-person events (56%), and webinars/webcasts/virtual events (55%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Valasys

DECEMBER 13, 2019

According to a research from Salesbox, the following are the most popular types of content used in B2B content syndication strategies: 85% of the marketers prefer whitepapers 60% of the campaigns include webcasts 50% of the campaigns include creating infographics & 35% of the campaigns include writing articles.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Content4Demand

JANUARY 24, 2020

Data Acquisition 2020 Database Strategies & Contact Acquisition Survey Report. Join Klaudia Tirico (Demand Gen Report) and Mark Bornstein (ON24) for “ Experiences Everywhere: How to Create Marketing Your Audience Demands ” on January 29 at 11 a.m.

Allocation 52

Allocation Intent Signal Acquisitions Content 52

Zoominfo

JULY 21, 2019

Only 25% of B2B marketers can show how content marketing has decreased the cost of customer acquisition ( source ). More than 70% of B2B marketers say they can demonstrate, with metrics, how content marketing has increased audience engagement and their number of leads ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40