PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Only B2B

APRIL 30, 2024

By conducting comprehensive analyses of market trends and customer needs, your sales and marketing team customizes campaigns to align with your offerings. Through this process, the optimal product positioning in the market is established, alongside identifying crucial KPIs to evaluate campaign effectiveness.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. Strong brand perception also helps with word-of-mouth marketing, whether customers refer leads your way or share their successes on social media.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. While mass email marketing is more impersonal than speaking directly with a prospect, segmentation allows reps to personalize messages in bulk. This has a positive effect on inbound lead generation as well.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Only B2B

JUNE 30, 2023

According to a report by MarketsandMarkets , the intent data market is expected to reach $4.0 Account-Based Marketing (ABM) with Intent Data: Using intent data to fuel ABM strategies can significantly impact marketing effectiveness.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

DemandBase

MARCH 23, 2020

Or maybe it just positions you as a thoughtful leader during difficult times. If you haven’t adopted an account-based strategy, start now. Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Inbox Insight

OCTOBER 6, 2020

One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed. This ranked in a similar position to content personalization, proving the power of intent for knowing more about B2B decision makers.

Intent Data 103

Intent Data Demand Generation Intent Lead Scoring 103

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Martech

JANUARY 13, 2023

With resources shifted to this more precision GTM approach, marketing can also add always-on programs to listen to customers and top prospect account and buyer activities using intent and first- and third-party data. Dig deeper: How ABM strategies can accelerate marketing and sales velocity.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. By doing so, it positions your team as a strategic partner — not just as vendors. Bonus Points Automate this motion for the next time.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 3, 2022

Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

SEPTEMBER 17, 2021

Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus. Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. He’s a regular contributor to Forbes and Marketing Insider Group who’s fond of disrupting the status quo.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? To demonstrate this further, here’s a more detailed list of potential insights and what they can offer at the account-level and at the buyer-level.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Heinz Marketing

MARCH 22, 2020

But as every world-class race car driver knows, you also must accelerate through the end of the curve to maximize position, speed and success into the next straightaway. In priority order the answer was 1) account-based marketing (ABM), 2) sales enablement, and 3) thought leadership.

B2B Thought Leadership 83

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 83

Inbox Insight

JANUARY 15, 2019

Research conducted by the marketing function is highly valuable because it provides market intelligence specific to your business. How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies).

Planning 73

Planning Demand Generation Marketing Plans Research 73

The ABM Agency

MARCH 31, 2023

To ensure accuracy in targeting, it’s important to have a comprehensive understanding of the customer base by analyzing keywords used by potential buyers when making purchases. This helps create an accurate profile of who the ideal buyer is and what they’re likely to purchase or respond positively towards.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. The Terminus platform is a mainstay in our account-based marketing strategy. Account Selection and Tiering.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. See a more complete picture .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. See a more complete picture .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

AUGUST 2, 2023

Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows. The platform provides search filters, intent data, data enrichment, technology tracking, and account-based marketing (ABM) capabilities.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Content4Demand

SEPTEMBER 24, 2021

As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. B2B Fusion has developed industry award-wining ABM experiences for its clients. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52