Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

ANNUITAS

MARCH 21, 2023

As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Heinz Marketing

APRIL 26, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. There are three ways to approach account-based selling: one-to-one, one-to-few, and one-to-many, as noted below. Intent Data. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. You still haven’t covered every channel. Account-Based Marketing provides a cure to this challenge.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. That’s crazy.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Engagio

SEPTEMBER 6, 2017

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. Accurate contact data is a pillar to ABM success.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution ABM Planning 54

DiscoverOrg

MARCH 27, 2017

Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. While leads and opportunities are important to note, it’s not enough for ABE.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

ANNUITAS

OCTOBER 31, 2023

Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

The Point

JULY 27, 2018

High bar offers, in particular, are likely to be wholly inappropriate, and ineffective, for anything but the most qualified leads possessing a high degree of familiarity with your brand. I wrote about how to get prospects to say “yes” to a meeting in this earlier post. Photo by Drew Beamer on Unsplash.

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). So, let’s explore what ABSD is and how account intelligence is the fuel that makes it happen.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Binary Demand

JULY 26, 2023

Its main purpose is to act as a catalyst for marketing initiatives and novel sales strategies. Businesses employ this high-quality data to create additional business prospects, enhance lead generation, and bolster market research, among other benefits.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

DealSignal

JULY 27, 2023

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

DemandBase

AUGUST 21, 2020

6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DemandBase

MARCH 27, 2020

Take your seat, marketers… Let’s talk about real-life marketing instead. Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. Looking through an account-based lens. Sales and marketing symphony.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Our intent was to deliver strategy, creative, martech and measurable results on a global scale.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Terminus

NOVEMBER 26, 2019

So how can account-based marketing help with this? Sure, you might know your velocity across individual market segments, but how are you using that information? Sales and marketing teams can work together to identify segments with the best (or worst!) They follow up with phone and email outreach.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

DealSignal

SEPTEMBER 7, 2021

This digital adoption has resulted in greater digital outreach from business to customers and intended audiences, putting marketing teams in the spotlight. More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Engagio

MARCH 12, 2019

“It’s called ‘business-to-business’, not ‘business-to-lead,'” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. And yet, without individual leads, there really is no account. And I have an EASY way to do it.

Contacts 75

Contacts Account Based Marketing Ideal Customer Profiles Marketing Management 75

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

SalesIntel

JULY 12, 2021

Once you understand how to accelerate your growth, you’ll have a competitive advantage in the market. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. Request Demo.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Terminus

MARCH 31, 2022

Jessie Wu is the Head of Account-Based Marketing, Autodesk Construction Solutions, which include Autodesk Construction Cloud that connects workflows, teams and data at every stage of construction to reduce risk, maximize efficiency, and increase profits. Autodesk and ABM. Why Autodesk chose Terminus for ABM.

Account Based Marketing 26

Account Based Marketing ABM Demand Generation Paid Search Agency 26

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Based on hundreds of conversations, here are some quick hitters that have been seen successful and passed along to our team.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. From there, with our partnership, Bombora, who you’ll hear shortly from Mike, we tell you who’s in the market from those ICP.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. From there, with our partnership, Bombora, who you’ll hear shortly from Mike, we tell you who’s in the market from those ICP.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Terminus

JANUARY 3, 2018

At Terminus, our vision is to unify the go-to-market teams of every B2B company in the world, and our team of “Terminators” is committed to pouring every ounce of energy into helping our customers achieve this vision and solve their greatest business challenges. We call it our #OneTeam ABM transformation.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Based on hundreds of conversations, here are some quick hitters that have been seen successful and passed along to our team.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48