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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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How To Write a B2B Case Study That Converts Leads

Launch Marketing

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Case studies are also a way to add credibility and value at all stages of the lead funnel.

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5 case studies showing the benefits of server-side rendering

Kevin Indig

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The second question is about opportunity cost.

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Case Study: Email Marketing

Porch Group Media

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But they committed to a six-month proof of concept that allowed us a lot of flexibility to test messaging, to test audiences, and to test timing.

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PR Insights: Harnessing the Power of Case Studies

Champion Communications

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

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How to Create an Effective B2B Case Study

KoMarketing Associates

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Step 3: Format the Case Study.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script | B2B

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).