Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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Intent Data Top of Funnel Intent Lead Ranking 78

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? IP Addresses.

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Intent Data Intent Peer-to-peer Outgrow 52

Smashmouth Marketing

AUGUST 6, 2021

Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. Can we provide an ABM (Account Based Marketing) list for you to call? Do you have Intent Data to enrich the ABM list? Cost per lead is a narrow look at the success of a program.

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Enterprise Management Work Management Marketing Management Lead Gen 232

ANNUITAS

OCTOBER 7, 2020

It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. Which brings us to ABM. In terms of technology, ABM certainly seems to be finding its natural place.

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Account Based Marketing ABM Banner Ads Demand Generation 147

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Zoominfo

JUNE 10, 2024

But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them. To make matters even more challenging, data from Gartner indicates that 85% of deals are won by the seller that was first to engage.

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Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts.

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Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. Virtual events.

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Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ).

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B2B Marketing Lead Ranking B2B Paid Search Agency 131

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

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FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Companies that adopt transparency and ethical guidelines around the use of data and AI will maintain customer trust. source: Gartner Sales).

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Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. The Fundamentals: What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

ClickZ

FEBRUARY 20, 2020

There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss? We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? What type of listening do most ABM teams miss?

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Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. That’s down from 42% last year and 58% in 2020.

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Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. One of the common challenges faced by marketers is securing the right data and insight.

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Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Scoop.it

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. With so many benefits, there are also disadvantages — it takes time to implement and see results from ABM.

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Madison Logic

JULY 6, 2023

So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue? According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Let’s find out.

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Advertising Mediums Research Account Based Marketing SMB 52

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. B2B buyers are not buyers until they decide they’re ready to solve the problem by buying a solution. Gartner calls this the biggest challenge in B2B buying.

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B2B Work Management Marketing Management B2B Thought Leadership 62

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

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Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. That’s where account-based marketing (ABM) comes in. The Role of Data in ABM ABM relies on data from start to finish. Let’s explore the 4 practices of using data in ABM: 1.

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Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Moreover, the intricate nature of B2B buying decisions necessitates personalization.

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Personalization B2B Top of Funnel Multi-Channel 52

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. Personalization, interactive buyer journeys, and a focus on quality data are just a few of the routes B2B brands will take to adapt.

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Marketing AI Trends Account Based Marketing Buyer's Journey 145

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

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Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Why ML Insights? billion in 2023.

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Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. You need to have access to quality data sources and be prepared to analyze all relevant data to inform account targeting decisions.

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Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. as well as what content the account is researching offsite (tracked using B2B intent data).

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Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. As we race toward the end of Q4, it’s worth assessing the road ahead for ABM strategies and the people who drive them at today’s most innovative companies.

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Valasys

FEBRUARY 26, 2020

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every time. According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. The contact information isn’t required.

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