4 Calls-to-Action Proven to Increase Lead Generation
Marketing Insider Group
AUGUST 10, 2021
Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Then, it’s all about making it as strong as possible.
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