Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Marketing AI 102

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

TrustRadius Marketing

OCTOBER 27, 2022

The bigger you are the harder you fall–unless you have a powerful management structure for your team of course. If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies. Why we care.

Enterprise Management 112

Enterprise Management Marketing Management Vendors Knowledge Base 112

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Hubspot

OCTOBER 4, 2023

They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 52

Enterprise Management Work Management Training Software 52

Webbiquity

JANUARY 23, 2018

Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. Project Management Software.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Software 182

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 104

Enterprise Management Marketing AI Work Management Marketing Management 104

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

JANUARY 14, 2022

.” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. A new generation of zombies. Consider the case of the Interwoven content management suite—one of Forbes’s “undead” in 2002.

Enterprise Management 111

Enterprise Management Marketing Management Vendors Burn Rate 111

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

seo.co

MAY 10, 2021

As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Zoominfo

AUGUST 19, 2021

Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. That’s shorthand for data as a service. We all know about SaaS. But what about DaaS?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Service 130

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. Custom pricing is available for Enterprise.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.”

Digital Asset Management 117

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 117

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Vendors 105

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Vendors 108

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 103

ClearVoice

AUGUST 14, 2023

Creating technical content for software engineers is an expert-level task. The problem is software engineers aren’t always the best people to write this content, despite their expertise in the field. Outsourcing these tasks to technical writers in software content marketing helps ease the burden on marketing teams.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. The State of Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Yet, when it comes to perceived viability and stability, enterprise customers often fear smaller martech players. Software vendors are no different, and who wants to get stuck with an unsupported product? Yet, IBM was not alone.

Enterprise Management 130

Enterprise Management Marketing Automation Services Marketing Management Vendors 130

chiefmartech

NOVEMBER 26, 2021

The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — my guesstimate is that at least $5 billion will be generated by earlier stage SaaS players. The demand for innovative marketing, sales, and customer experience apps will continue to attract entrepreneurs and the providers of capital who love them.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. This blog covers some of the best e-commerce solution providers out there. Table of contents What kinds of e-commerce solutions are available? Businesses pay a subscription fee to use this software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Hubspot

SEPTEMBER 29, 2023

The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. Additionally, with features like call coaching software — some tools can even help you help them level up their conversations. This is no different in sales.

Enterprise Management 59

Enterprise Management Work Management Software Lead Ranking 59