Trending Articles

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OOO Reply Rates: The Best & Worst Times of Year for Email Outreach

Zoominfo

Is that prospect ghosting you, or are they just on vacation? It’s a maddening feeling that every sales professional has to deal with a few times each year. According to our new analysis of millions of emails, it’s not just in your head. We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises.

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How does AI fit into marketing campaigns?

Martech

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

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The Marketing Book Podcast: “The Smart Advertising Book” by Dan White

The Forward Observer

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.

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Why iGaming Operators are Leaving Mailchimp

SendX

Mailchimp, once a popular choice, is seeing an exodus of iGaming companies. These businesses are not just changing platforms on a whim - they're responding to real challenges and limitations.

Companies 221
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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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CDP Round Table: Forget Composable, Are Cloud Databases a Threat to CDPs?

Customer Experience Matrix

On July 16, the CDP Institute hosted a roundtable discussion for industry vendors. Here is a summary of the conversation. We started with a quick list of trends that the Institute is watching. These include Composable CDP, CDP integration with advertising channels, third-party cookie deprecation, vertical (industry-specific) CDPs, and AI applications in CDP systems.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.

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CMOs Must Balance AI in Marketing and Emotional Skills in 2025

CMSWire

What skills do CMOs think they should sharpen to stay competitive as leaders to help their companies thrive? Continue reading.

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Top 50 Global Thought Leaders and Influencers on Finance 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Congratulations to all our Finance influencers who participated! Top 50 Global Thought Leaders and Influencers on Finance 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Unlocking LinkedIn and HubSpot Synergy: The Secret to Streamlined CRM Management

ATAK Interactive

Hey there, readers! I’m thrilled to dive into this new tech trick that’s been making waves in the CRM world. As you might know, we recently had a fascinating conversation about how to optimize LinkedIn and HubSpot integration without breaking the bank. If you’re a sales leader or CRM enthusiast, you’ll want to stick around for this!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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How to put marketing data into meaningful context

Martech

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

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How to Get Search Traffic Without Ranking for Anything

Ahrefs

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.

Traffic 104
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5 Best brands on Pinterest to learn from

Sprout Social

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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HubSpot's Latest Update: Enhanced HIPAA Support and Sensitive Data Tools

ATAK Interactive

We have an exciting discussion to share today, featuring insights from Annie Birai, the HubSpot Empress, and Stephen Thiele, ATAK's Vice President of Product. They delve into HubSpot's new announcement regarding additional HIPAA support and new sensitive data tools, a development that promises to open new doors for businesses in the health, wellness, and financial sectors.

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Geometric Shapes in Design: How to Use Them Creatively

Bannersnack

14 minutes read Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones. What’s interesting about shapes is that they can make us feel a certain way. This means that, no matter if you manually create graphic design materials or if you want to use AI to create ads, you can use different shapes to evoke particular emotions.

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Third-party cookies will not be deprecated from Chrome

Martech

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint

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4 Ways PPC and SEO Can Work Together (And When They Can’t)

Ahrefs

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce Marketing Cloud

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data. Ideas and prompts matter more than you may think. The truth is simple: Your output will only be as innovative as your input.

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How Create a Video Marketing Strategy to Grow Your Business

Optinmonster

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Globally, 92.3% of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. If you’re not promoting your brand with video, then you’re missing out on a vital way to engage potential customers.

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33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting

33Across

33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can. The post 33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting appeared first on 33Across.

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Planting seeds and building trust in a world of overnight wins

Martech

There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Get Management Buy-In for a Social Selling Program

Oktopost

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “I feel like sales and marketing are forced to compete for revenue, they’re always pitched against each other.

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How the CrowdStrike Software Failure and Outage Disrupted CX

CMSWire

The incident highlights the profound reliance on IT infrastructure and underscores the urgent need for robust system resilience and contingency planning. Continue reading.

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12 SEO Meetups You Should Have On Your Radar

Ahrefs

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

SEO 84
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Don’t Start an Original Research Project Before Answering These 8 Questions

Content Marketing Institute

Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Decoding the mysteries of intent data

Oktopost

In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically.

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Choosing the Right AI Solution for Exceptional Customer Experiences

CMSWire

Discover how advanced AI helps build stronger customer relationships, improve the agent experience and transform business outcomes. Continue reading.

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From the desk of the President: What I’ve learned about social from sitting down with C-suite execs

Sprout Social

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.