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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. As the vitriol ramps up in an election year, will users opt out? “We Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In this context, the term “phygital” is potentially misleading.

eCommerce 115
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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. The importance of careful targeting is hard to overstate.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Marketing — in this economy? 2023 was a massive wake-up call for everybody,” says Wendy. “If