Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

illumin

FEBRUARY 13, 2024

Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. This means that next year may be an even bigger opportunity for advertisers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab.

Marketing AI 104

Marketing AI Advertising Agencies Advertisements Advertising 104

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Many people will use Gemini because many people use Google, but it has no draw beyond that.

Marketing Automation Services 124

Marketing Automation Services Bundling Marketing Management Public Relations 124

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com For advertising and sponsorship opportunities, please contact info@thinkers360.com. Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Think of things like creative gifts or fun events.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 15 William Michael Cunningham Creative Investment Research Contact William Michael Cunningham Score: 48.36 29 Sylvia Lafair, PhD Creative Energy Options Inc Contact Sylvia Lafair, PhD Score: 40.73

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com For advertising and sponsorship opportunities, please contact info@thinkers360.com. Congratulations to all who participated! For more information, contact us today at info@thinkers360.com

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Think of things like creative gifts or fun events.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Security 2024 first appeared on Thinkers360.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. billion views.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 first appeared on Thinkers360.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

Marketing AI 124

Marketing AI Advertising Agencies Allocation Advertisements 124

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Digilant

JANUARY 16, 2024

As the excitement of March Madness 2024 approaches, the digital landscape transforms into a competitive battleground where advertisers vie for the spotlight. The surge in advertising activity during this period often results in an overwhelming influx of content, presenting a significant challenge for messages to stand out.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

As the excitement of March Madness 2024 approaches, the digital landscape transforms into a competitive battleground where advertisers vie for the spotlight. The surge in advertising activity during this period often results in an overwhelming influx of content, presenting a significant challenge for messages to stand out.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” billion in 2024 to $11.5

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Bannerflow

APRIL 12, 2024

For businesses seeking to effectively engage with online audiences, having a strategy in place for capturing their attention is crucial for success. Today's consumers are inundated with a myriad of content daily, making it essential for marketers to adopt dynamic strategies rather than relying solely on traditional, static methods.

Creativity 40

Creativity Ads Segmentation Marketing Strategy 40

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 first appeared on Thinkers360.

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63