Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Madison Logic

APRIL 4, 2023

The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights , a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase. .”

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

SalesIntel

JANUARY 12, 2023

Welcome to 2023! The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year. You see the high buying intent for the company in your data platform. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

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Intent Data Buyer Intent Account Based Marketing Intent 67

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area.

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NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. If current patterns hold true, we expect demand to double in 2024.

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SalesIntel

FEBRUARY 9, 2023

Assume your company offers specialty services that are specially customized to the demands of a particular sector. However, like all other strategic parts of B2B sales, intent data must be handled effectively to influence your team positively. Expect more and more sales teams to be using intent data in 2023.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

SalesIntel

JANUARY 26, 2023

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2023 and beyond. Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. This article covers all that you need to know about B2B data.

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SalesIntel

JANUARY 9, 2023

This article explains five questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2023. . Buying intent is vital because you understand who’s in the market actively searching for your solution. . Let’s get started.

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SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue.

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Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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SalesIntel

NOVEMBER 1, 2022

The sales intelligence market growth is driven by the immediate need for advanced software to improve prospecting, segmentation, targeting, and connect rates and the growing demand for data enrichment software to improve sales conversion. Buyers today expect personalized, relevant interactions at every point of contact. Get Started.

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Marketing Management Forecasting Buyer Personas CRM 52

Madison Logic

DECEMBER 19, 2023

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. “The most successful B2B marketers are redefining their approach to demand generation,” says Tom O’Regan, CEO of Madison Logic.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. 2023 was a massive wake-up call for everybody,” says Wendy. “If Navigate ever-changing email privacy regulations. Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Intent data can help identify leads that are 7x more likely to convert.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. B2B content consumption continues to grow Despite concerns over “content shock” and content fatigue, demand for B2B content continues to grow.

Intent 95

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Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

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SalesIntel

MARCH 14, 2023

Personalization is critical in B2B as we enter 2023. Buyers demand a consumer-like experience from brands whose deeply customized content is essential to make this possible. SalesIntel goes a step further and offers buyer Intent Data to help you identify ‘ready-to-buy’ prospects.

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B2B Marketing Directions

MAY 7, 2023

And, so does competition for buyer attention and mindshare. The 2023 State of B2B Content Consumption & Demand Report by NetLine Corporation provides many valuable insights on this vital issue. NetLine found that the total demand for B2B content has grown by 54.8% compared to 2021 levels. in 2022 compared to 2021.

Research 52

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NetLine

DECEMBER 7, 2023

The 2022 ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance revealed that 7 in 10 (71%) companies planned to increase their ABM spending in 2023, with half increasing their ABM staff this year. So, where does intent data fit into an account-based strategy? While investment is lower, so is the return per account.

Account Based Marketing 52

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Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Let’s jump to the nitty-gritty. Want to enhance your sales operations with AI?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Madison Logic

JANUARY 17, 2024

According to IBM Security’s X-Force Threat Intelligence Index 2023 , manufacturing was the top-attacked industry for the second year in a row. The report found that extortion was the common type of cyberattack reported by manufacturers, due in large part to their integral role in the global supply chain and the complexity of their operations.

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Madison Logic

AUGUST 10, 2023

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. As businesses increasingly recognize the importance of connecting remote and hybrid teams, the demand for innovative collaboration solutions surged dramatically. Over 50% of U.S.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. 2023 GTM Challenges Manoj : Great. That’s why we try to took it 2023.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

If you’re a mid-size company or recently funded and expected to grow or become more efficient in your go-to-market efforts in 2023, enjoy the session led by veteran leaders Manoj Ramnani CEO of SalesIntel , and Mike Burton, Co-Founder at Bombora. 2023 GTM Challenges Manoj : Great. That’s why we try to took it 2023.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SalesIntel

AUGUST 29, 2023

We created a blog explaining SalesIntel and the top 12 SalesIntel competitors in 2023. Research on Demand service: Tailored Insights: SalesIntel’s Research on Demand service allows users to request specific research or data points that may not be readily available within the platform.

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Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Madison Logic

NOVEMBER 24, 2022

Building strong target account lists and buyer personas. Use multiple data sources such as buyer intent data, firmographic data, technographic data, and historical engagement data to map out key buying group characteristics and behaviors. This results in 74% of buyers choosing the first company to add value. .

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Campaigns 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017).

Lead Generation 52

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NetLine

NOVEMBER 30, 2023

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need. Preferences change over time.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

MAY 25, 2023

If you’re among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, we want to share how intent data is one solution you can use to get a leg up. We’ll explain five flavors of intent data and how to use them. Reaching customers first increases your win rates and sales velocity.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Madison Logic

SEPTEMBER 6, 2023

Others might be aware of your brand but are not ready to purchase. According to LinkedIn , at any given time only 5% of your buyers are in-market for your solution; the other 95% are not yet ready to buy, so nurturing helps create demand for your solution and keeps your brand top-of-mind for when they eventually start their buying journey.

Advertising Channels 52

Advertising Channels Top of Funnel Multi-Channel Account Based Marketing 52

Full Circle Insights

FEBRUARY 28, 2023

“Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

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