ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. Was this written by a human or a robot?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. And this is where natural language processing (NLP) can help.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

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Design Personalization Ethics Ad Exchange 96

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. But AI is not merely another technology.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer.

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Planning Marketing AI Enterprise Management Work Management 124

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Generative AI is a subset of artificial intelligence.

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Marketing AI Lead Ranking Generation Paid Search Agency 115

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

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Marketing AI Hubspot Product Tips 63

FunnelEnvy

JANUARY 22, 2024

Since that time, Google has continued to provide search results based on user experience and search intent. In response to ChatGPT’s meteoric adoption rate, Google has significantly updated its algorithm and content guidelines in 2022 and 2023. For content production, human supervision of AI content is vital.

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Generation High Quality Lead Guidelines Top of Funnel 62

Martech

FEBRUARY 8, 2023

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

Marketing AI 101

Marketing AI Advertising Agencies Ethics Copywriting 101

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Artificial Intelligence (AI). Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Minimalism. Shape trends. Color trends.

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Marketing AI Design Email Marketing Trends 103

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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Email Marketing Design Trends Work Management 92

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Nobody could have predicted how 2020 would change the face of marketing. We’re seeing a massive shift in beliefs about what marketing actually is.

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Trends Planning Paid Search Agency Enterprise Management 364

Zoominfo

APRIL 19, 2023

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Generative AI is going to allow companies to run so much faster,” Salzman says.

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Marketing Analytics Tools Generation Zoominfo Ethics 130

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Single Grain

DECEMBER 18, 2023

Whether you’re gung ho or ambivalent about the progress of AI in the past decade, there’s one thing no one can deny: that it can be used to do nefarious deeds with something as seemingly innocuous as personal data. In this post, we’ll look at the concerns that many individuals are grappling with as we hurtle toward an AI-driven future.

Marketing AI 52

Marketing AI Work Management Marketing Management Personalization 52

Single Grain

MAY 22, 2023

Unless you’ve been living under a rock for the last couple years – or at least since the launch of ChatGPT in October 2022 – then you’ve already heard about how artificial intelligence (AI) has become essential for any organization that doesn’t want to get left behind in the dust.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric! No wonder, the 30-minutes-or-free generation isn’t willing to wait anymore or even for a week to get their products delivered. What’s the secret of standing out in the crowd of ‘me-too’ strategies?

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

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Marketing AI Trends B2B Marketing Content Marketing 133

nDash

SEPTEMBER 7, 2022

This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers. . The user experience matters. Affiliate marketing content. What is AI-Derived Content?

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Marketing AI Content Marketing Paid Search Agency Planning 98

Single Grain

DECEMBER 26, 2023

AI has revolutionized content creation by consistently delivering a wide variety of written materials. Through advanced natural language processing algorithms and machine learning, AI systems have become adept at generating articles, essays, marketing copy, and much more. When it comes to AI-assisted content : 65.8%

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High Quality Lead Marketing AI Long Tail Marketing Content 52

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. Take advantage of AI and machine-generated content.

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Tips Content Marketing Brand Identity Branding 52

ClearVoice

AUGUST 14, 2023

Content marketing channels now offer businesses more platforms than ever. Incentivizing users to visit by posting articles every one or two days. Benefits Promoting cybersecurity solutions through social media marketing channels benefits companies by: Creating opportunities to share links to your blog, video, or webinar content.

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Promotion Work Management Marketing Management Content Marketing 52

SalesIntel

AUGUST 29, 2023

This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. Possessing a precise B2B database holds significant importance in achieving business success. We knew what lists we needed. We got them.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

RebelMouse

JULY 27, 2023

The rise of artificial intelligence has taken industries by storm, from corporate business to the digital realm. Popular text and art generators like ChatGPT, Writesonic, and Jasper are sweeping the nation for their automation efficiency, creativity, and personalization features that make content generation effortless.

Marketing AI 52

Marketing AI CMS Development Google Industry CMS 52

Valasys

JANUARY 15, 2024

Data Governance and Compliance in AI You as an entrepreneur might be itching to implement some form of AI into workforce. But before you do, you must be wary about Data Governance & Compliance in AI. In 2022, the average data breach costed an annual increase of 10%. What is Data Governance and Compliance in AI?

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Ethics Privacy Guidelines Phishing 40

Single Grain

JANUARY 30, 2023

ChatGPT is one of the finest examples of artificial intelligence in action. OpenAI released the bot on November 30, 2022, and within five days it had over a million users. To jump straight to the marketing prompts, click here. How Is ChatGPT Different from Jasper or other AI Writing Tools? Let’s begin!

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Let’s explore some key events in email marketing from the past few years that have shaped the industry.

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