Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Impersonal ads and digital experiences.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Webbiquity

JUNE 1, 2021

Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Here’s what you need to do in 2021. Use email marketing to maximize sales. One study found that for every $1 you spend on email marketing, you earn $44.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? Case studies. How-to videos.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. 73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. We expect that number will only increase in 2021. Top B2B Digital Marketing Trends for 2021. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

AUGUST 31, 2021

Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Free trials/accounts.

Buy 296

Buy Cold Calling B2B Lead Scoring 296

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. Sales Enablement is a Key Core Competency. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. What is your best advice for people to succeed with ABM in 2021? My predictions for ABM in 2021 …. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Guest post by Dhruv Mehta.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. She dusted off her rap skills to book the meeting and showed a lot of personality in the process. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Top of the funnel (TOFU) TOFU is the pre-opportunity stage. The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

SmartBug Media

APRIL 1, 2021

[Wednesday, March 31 2021] Yesterday, we launched the first ever industry benchmark report that brings together revenue operations (RevOps), inbound marketing, and technology. percent of revenue leaders believe sharing data across core systems will be critical to their success in 2021. TL;DR) Drumroll, please.

Inbound Marketing 98

Inbound Marketing Studies Planning Marketing Management 98

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. About the Study. And how far will it take your firm?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Sword and the Script | B2B

MAY 17, 2022

More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. The comparison over time illustrates how the buying process in B2B is changing. Below are three points that stood out in the paper.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JUNE 2, 2021

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. What are Core Competencies in Sales? The end goal?

Zoominfo 130

Zoominfo Lock-In Training Case Studies 130

Zoominfo

JUNE 2, 2021

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. What are Core Competencies in Sales? Better Alignment Between AEs and Managers. The end goal?

Zoominfo 130

Zoominfo Lock-In Training B2B Sales 130

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. It seems that 2021 will continue this theme of uncertainty. About the study.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. Selling channels traditionally, getting in front of doing traditional sales calls has not come back.

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

Zoominfo

MARCH 21, 2022

The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels. The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Ask them to do a customer review or feature in a case study.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. They conducted a study to determine how both B2B buyers and sellers use consumer reviews. Review your customer list.

Ideal Customer Profiles 126

Ideal Customer Profiles B2B Copywriting Work Management 126

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

FunnelEnvy

DECEMBER 26, 2022

Studies have shown that this group has a distinct preference for a few specific styles of sales and marketing. Generally, incorporating these concepts into your funnels can help even if you aren’t specifically targeting a millennial prospect. Finally, remember to include a personal touch in each funnel stage.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Better Collaborate with Sales. Excel in Process . So what does?

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

B2B Marketing Directions

MAY 28, 2023

No sale can be made unless potential buyers first become willing to seriously consider alternatives for their existing methods and practices. Over the past several years, marketing pundits have promoted a variety of tactics marketers can use to "break the grip of the status quo."

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52