Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. – Kate Istead, Head of Operations, Giraffe Social Media.

Paid Social Agency 116

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 116

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

EveryoneSocial

MARCH 17, 2022

So let’s take a look at how your agency can use EveryoneSocial to stay ahead of the competition and fuel growth both for yourself and your clients. It may seem that paid social ads are here to stay, but many of us in the industry have a different take. About 50% of employees already post about work on their social media.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Rain: The Growth Agency

APRIL 19, 2021

As of January, Rain the Growth Agency , the leading independent, direct-to-consumer advertising agency, has been recognized as the full-service agency of record for OOFOS , the global leader in recovery footwear. We are excited to be taking yet another step with them in 2021.” ” * * *.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Social Video.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. They may even extend to your social media and email strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Rain: The Growth Agency

JANUARY 13, 2022

By Jennifer Eenigenburg, VP, Digital Media and Shuree Jones, Director, Paid Social The pandemic has continued to encourage consumption of social media content across social platforms, as exhibited by the chart below (source: Comscore, October 2021). Looking across social media usage of U.S.

Social Media 52

Social Media Media Trends Facebook 52

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Bannersnack

APRIL 15, 2022

7 minutes read LinkedIn has seen a huge growth in recent years, to a point where not having one is considered a red flag for employees and companies alike. In a 2021 report, Insider Intelligence concluded that LinkedIn, together with Pinterest, is the most trusted social media platform by users.

Profiling 98

Profiling Linkedin Traffic Optimization 98

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Billion in 2021 , more than 2/3 greater than the record-setting 2021. In addition, companies should be taking a closer look at: Customer retention vs. customer acquisition.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Organizations of all sizes benefit from getting their teams active and engaged on social media. Higher employee engagement.

Paid Search Agency 56

Paid Search Agency Paid Social Agency Enterprise Management Companies 56

EveryoneSocial

DECEMBER 14, 2021

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy efforts. But advocacy isn’t for enterprise companies alone. Organizations of all sizes benefit from getting their teams active and engaged on social media. Higher employee engagement.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Companies 52

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Social commerce.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

The Marketing Blender

MARCH 15, 2021

What does an effective digital marketing strategy look like in 2021 (and beyond)? What does an effective digital content marketing strategy look like in 2021? Targeted paid social campaigns. Get what you pay for with Paid Social Campaigns. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Walker Sands

JUNE 17, 2021

March Communications was acquired by Walker Sands in August 2021. Last week the March team tuned in to the 2021 Bell Ringer Awards, clinking our glasses as our eight wins were announced. That was the question we faced in April 2020 while supporting the launch of Girl Decoded, a memoir by Rana el Kaliouby, CEO of Affectiva.

Marketing AI 52

Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

Martech

JANUARY 11, 2022

She added, “As different components come onstream and the film builds momentum, there will be publicity, social media and digital campaigns – lots of moving parts and a fully integrated marketing campaign around that.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Advertising Agencies 91

Advertising Agencies Paid Search Agency Paid Social Agency Planning 91

Valasys

MAY 25, 2021

New York (May 24 th , 2021): Krystal Olivieri, a long-time data geek at GroupM, has been named the new Chief Innovation Officer at GroupM. Her appointment speaks volumes about data being the center of advertising and media-buying innovation and the company being aware of the fact has made a smart, futuristic move. About GroupM.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Promotion Ethics 52

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Social media posts.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

SmartBug Media

DECEMBER 23, 2020

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. In this blog, we’ll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on. Looking to 2021.

Account Based Marketing 114

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 114

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

Buy 143

Buy Brand Identity Branding eCommerce 143

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Bluetext

FEBRUARY 10, 2021

But in 2021, you may need a more modern digital media strategy. Paid media is essential to put that message in front of your target audience. While earned media (i.e. While earned media (i.e. As a top digital marketing & design agency , we know that the funnel is everything when talking about paid media.

Paid Content 20

Paid Content Paid Search Agency Cost per Acquisition Marketing Analytics Tools 20

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Paid social advertising : . Social media platforms : . EFFECTIVE TOOLS FOR DIGITAL MARKETING!

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Sprout Social

OCTOBER 4, 2021

You need to benchmark your performance to contextualize the impact social media has on your business. One of the simplest ways to do this is by evaluating the social performance of your biggest competitors against your own. Parse your paid performance . Benchmark against competitors.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Bluetext

AUGUST 11, 2022

So much so that brands and companies recognize the power of audiovisual advertising opportunities and pump out more video content than ever before. But looking just beyond social media trends, video marketing remains highly effective across all platforms. Social Media. Company Culture. Product Demonstration.

Video Marketing 26

Video Marketing Paid Search Agency Advertising Agencies Paid Social Agency 26

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 136

Social Media Campaigns Media Best Practices 136

ClearVoice

DECEMBER 16, 2021

Already in 2021, holiday spending is projected to grow up to 10.5 Tell your audience the good your company and/or their purchases are doing by promoting a charitable giving campaign. A 2021 study by the Williams Institute at UCLA School of Law found approximately 1.2 Some of your customers might even be fans of Festivus.

Paid Search Agency 52

Paid Search Agency Buyer Personas Business Ideal Customer Profiles 52