Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

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Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

JANUARY 7, 2022

What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Top email clients.

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Privacy Protection Email Marketing Privacy Stats 85

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Prioritize the email clients where your audience is in. Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021.

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Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Audience data. Building trusted relationships with our audiences.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

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Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a closer look at each subcategory of Apple: Apple Mail Privacy Protection: 52.7%.

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Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. What does your Apple Mail audience look like? So what happened in July? Find out while you can ?.

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Litmus

OCTOBER 11, 2021

Too many executives still see email as a channel for pure conversion building and push email professionals to ask for too much from their email audience. Most geeks I know despise what they are asked to do with their audiences and want to get to that dream state. Join us at Litmus Live via livestream on October 26th-27th, 2021.

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Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. As for December 2021 to January 2022?

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Privacy Protection Email Marketing Privacy Stats 92

Litmus

OCTOBER 21, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. Get your ticket.

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Deliverability Privacy Protection Privacy Conference 73

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). What about your audience? Learn why in this blog post. Desktop: 6.8%.

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Privacy Protection Email Marketing Planning Privacy 92

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. By December 2021 , that number had jumped to 41%. Mail Privacy Protection (MPP) and Email Marketing: Your 5 Step Response Guide.

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Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). 4% in October 2021 ). . Apple Mail Privacy Protection has gone up—from 52.2%

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Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Its peak was in August 2021, where it had 90.5%

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Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post.

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Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? In 2021, we recorded: 13.1 Apple Mail Privacy: 51.0%. End of Aug 2021 . 2021: 10 seconds.

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Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Download our free MarTech Replacement Survey 2021 here. Click here to download!

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Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. For example, our December 2021 email client market share report shows that Gmail is the most popular webmail client with 89.6%

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Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. Trends in email marketing. Omnichannel marketing campaigns. Newsletters.

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Email Marketing Trends Paid Search Agency Privacy 118

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Email is still one of the most effective forms of marketing by allowing you to promote your products and connect with your audience.

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Martech

APRIL 23, 2024

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. Instead of relying on old systems like open-data exchanges to buy audience data, they are modernizing the way they build first-party data assets through the lens of user consent.

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Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. As privacy regulations such as Apple Mail Privacy Protection (MPP) continue to evolve, email personalization will become even more important. Enter, Kickdynamic.

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Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Data clean room and collaboration platform Optable has a direct integration with Privacy Sandbox and is one of the organizations involved in testing its capabilities.

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Litmus

MAY 26, 2022

When we surveyed marketers for our 2021 State of Email report , 55% were making personalization a priority in their email program; 35% were focused on enriching their customer profiles in order to do that. It provides access to first-party data and engagement signals that tell you exactly what your audience cares about.

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Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. For years, brands have relied on cookies to track website visitors and collect data to allow targeting ads to “interested” audiences. Apple Mail Privacy Protection. Now that number has grown to 25% a year later.”. But is this the best way?

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Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. This will be available in 2022.

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Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. We’re customizing content by audiences in newsletters. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing?

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Litmus

APRIL 19, 2022

But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. What are you really trying to get your audience to do? Embrace the opportunity to better understand your audience. of all Apple clients. Consider the big picture.

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Open Rate Email Marketing Planning Webinar Metrics 85

Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. Target audiences in contextual environments. Leverage audience insights through programmatic direct deals. Here’s how. ” 4.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

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ConvertKit

JULY 6, 2021

The new iOS will be available in September 2021, so this is when we expect to see changes in open rates start. How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Stay in touch.

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The Customer

APRIL 14, 2020

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. Data Privacy (archive).

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Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. What metrics should I be evaluating, and in what kind of ratio should I be looking at performance of lists, audience, and all those things? With a few months behind us, how did it really affect email marketing?

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