Litmus
DECEMBER 17, 2021
Let’s take a look at what happened in November 2021. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. Top email clients.
Litmus
JULY 23, 2021
But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. It highlights global trends across all industries and verticals. Top 10 email clients overall. in April to 48.6%
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Litmus
OCTOBER 8, 2021
And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. It highlights global trends across all industries and verticals. What did we see? Top 10 email clients overall. LEARN MORE.
Martech
APRIL 15, 2022
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. And we’re seeing that impact in a number of verticals. What it is. IDFA is a random device identifier assigned by Apple.
Litmus
NOVEMBER 22, 2021
This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.
Litmus
JANUARY 7, 2022
What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Top email clients.
Litmus
AUGUST 11, 2022
Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a closer look at each subcategory of Apple: Apple Mail Privacy Protection: 52.7%.
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