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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 122
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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Assess the cybersecurity policies, practices, and controls in place to ensure they are consistent with industry-recognized standards.

Privacy 72
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Data Privacy (Archive)

The Customer

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. It’s a key interaction enabler.

Privacy 52
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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The Federal Data Protection Act (BDSG) (2018) Modifies the GDPR, allowing for exceptions to individual rights when handling employee personal data. Ask the following questions: Are the legal bases mentioned in their Privacy Policy? You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52
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Need a Foolproof Privacy Compliance Strategy? Start Here

Zoominfo

Privacy compliance is non-negotiable for any business handling and processing customer data. In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. Here are a few more things to consider for achieving a best-in-class privacy compliance plan.

Privacy 100
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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? But they do face challenges.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.