Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. We wanted to take this opportunity to give you more insight about why Litmus and Kickdynamic are joining forces and what this means for the future of email for Litmus customers. .

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Litmus

APRIL 19, 2022

As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. of all Apple clients.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns.

Facebook 101

Facebook Planning Marketing Budget Creation Marketing Budget 101

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Read more here.

Marketing Automation Services 112

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 112

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

NOVEMBER 10, 2022

Gmail is the most popular email provider, with 1.8 email accounts. According to recent data, worldwide, the number of emails sent and received per day in 2021 was 319.6 99% of email users check their email every day , some as much as 20 times a day. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

NOVEMBER 9, 2021

If there’s one thing we can say about 2021, it’s that it accelerated industry changes that were already underway. The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. iPhone 13 Dark iOS15. iPhone 13 Pro Max iOS15.

Analytics 73

Analytics Privacy Protection Eloqua Privacy 73

Litmus

AUGUST 2, 2021

This year, Green Monday lands on December 13th, 2021, but marketers don’t stick to a strict schedule with this event. Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. Litmus helps your holiday email plans go as planned.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Every Monday, you’ll discover your top subject lines and the most engaging content from your email campaigns in the past week right in your inbox.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Scoop.it

NOVEMBER 3, 2022

The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. How do you measure success?

Budget Programs 89

Budget Programs Privacy Protection Paid Search Agency Planning 89

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Last updated on June 17, 2021.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Last updated July 20, 2021. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135