Content Marketing Institute

NOVEMBER 16, 2018

One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze its content and determine its ranking rather than using the desktop version. What are you doing on mobile, on your mobile site?’

SEO 92

SEO SERP Mobile Advertising SEM 92

Outbrain

JUNE 22, 2020

99% of people who use video for marketing say they’ll continue using video in 2020. When marketers talk about video, it’s usually in the context of social media or paid video advertising. How prominent are videos in SERPs? There are two ways to do this: YouTube keyword research, or check what keywords will trigger a video SERP.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. These ads appear at the top of the SERP. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. This is especially true when it comes to video content on sites like YouTube and TikTok. of the total population. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

seo.co

FEBRUARY 15, 2022

When the web was fairly new, these spam emails and flashing advertisements were everywhere—and they worked—but users and web authorities quickly became aware of the schemes. If I had to guess, I would suppose 2020 to be the last year of clickbait relevance (though a new form of “baiting” may emerge by that time). Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Design for Mobile First. Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Optimize for Voice Search. So what do marketers do?

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Marketing Insider Group

FEBRUARY 13, 2020

92% of mobile searches happen on Google. It’s easy to see why Google is such an attractive advertising platform. Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs).

Paid Content 330

Paid Content Google B2B Marketing Mobile Advertising 330

Valasys

AUGUST 30, 2019

trillion by the year 2020. The following are some of the key characters of Gen Z that separate them from millennials: Gen Z is the first generation that has grown up with mobiles. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Marketing Insider Group

FEBRUARY 2, 2021

Your budget for paid advertising. On average, moving up just one place on the SERPs will increase your click-through rate (CTR) by over 30%. Mobile usability. Mobile Marketing. Another modern option for digital marketing is communicating with people via mobile devices like smartphones and tablets. SlideShare.

Paid Content 264

Paid Content Marketing Budget Paid Search Agency Advertising Channels 264

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Pew Research Center ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. The Age of Mobile. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. The search ad is the most common type of Google Ads ad, which pops up for searches related to an advertiser’s products or service.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

EveryoneSocial

JUNE 8, 2021

This is especially common when people access social media from mobile devices, which most do. In fact, 92% of people trust these recommendations over any other type of advertising. This social media term is a ratio commonly used to measure the success of an advertising campaign. Brand advocate. Click-through rate (CTR).

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Optinmonster

DECEMBER 2, 2019

Mobile SEO Statistics. 75% of users don’t even scroll past the first page of the SERPs (search engine results pages). That’s why so many website owners use pay-per-click advertising (PPC), which is a system that lets you advertise on Google. Mobile SEO Statistics. After all, mobile accounted for 52.2%

Statistics 80

Statistics Paid Content Traffic SEO 80

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 5 Best Practices for B2B Content Marketing in 2020. through programmatic advertising).

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Martech Advisor

MARCH 11, 2020

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. The combination of all these aspects boosts your rankings on search engine result pages (SERPs).

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

ClearVoice

OCTOBER 30, 2019

Here are 25+ social media marketing tips to keep your game on top in 2019 and 2020: 1. For a few years, social media advertisers have seen a steady decrease in the value and performance of organic content. This harsh reality requires advertisers, including small business owners, to “pay to play” for true conversion. 10/15/19).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Martech Advisor

FEBRUARY 25, 2020

Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) Digital Advertising Strategies. Digital channels include content marketing, SEO activities, social media marketing, email marketing, digital advertising, etc.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. Even more important is segmenting mobile vs desktop visitors. SaaS product design, ecommerce CRO, mobile app design, etc.)

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

NOVEMBER 8, 2022

in the middle of 2020, it fell to 12.2% Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. in 2021 ( IMF ).

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

JANUARY 29, 2020

Why do you need to get to the top of the SERPs so bad? Your competitors are likely already taking steps to improve their rankings in the SERPs, because acquiring customers via inbound marketing is a long-term strategy that no SaaS company can afford to ignore. Learn More: 8 SaaS Marketing Trends You Can’t Ignore in 2020.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Marketing Insider Group

DECEMBER 8, 2020

HubSpot’s State of Inbound Report also found that 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Optimize Your Website for Mobile. Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. Don’t lag behind the competition.

Lead Ranking 347

Lead Ranking Lead Generation Paid Content Lead Scoring 347

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), 3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2%

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2%

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

seo.co

JANUARY 8, 2022

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). You can reach out to the publisher and offer to write a new version that’s updated for 2020.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). You can reach out to the publisher and offer to write a new version that’s updated for 2020.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Optinmonster

AUGUST 27, 2023

Related Content Ultimate List of Blogging Statistics and Facts (Updated for 2020) Content Marketing Statistics – Does It Really Work? More than 75% of those online people use mobile devices and social media, which has implications for your marketing. Why do so many people use content when trying to build an audience?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. 2) Programmatic Advertising. And why wouldn’t they be? Get A Free Consultation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

SEPTEMBER 3, 2019

billion by 2020 in the U.S. Content marketing gets 3X more leads than paid search advertising. Content marketing is the preferred strategy of smart marketers because it avoids the drawbacks of traditional, paid advertising : Which I’m sure you already know if you’re reading this, so let’s get to the point. Content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106