ClearVoice

OCTOBER 17, 2018

It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to marketers. More than 1 in every 4 ad dollars will be spent on video in 2018. As you might expect, Facebook and Instagram make up a huge part of the video ad spend market. Animated content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 97

Stats Emarketing Mobile Marketing Marketing & Strategy 97

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. Viewers are flocking to AVOD, an eMarketer study shows. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. That’s double its 2018 value.”.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Advertisements Advertising 106

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Nine in ten social media users opt for mobile browsing.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Parse.ly

JANUARY 22, 2019

Maybe the traditional publishing world can learn something from these marketers (and one pretty radical publisher) when it comes to connecting with an audience. Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. Imagine such a world! Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). SEO Tribunal ). Wordlead ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. contentmarketing Click To Tweet. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Mobile Video – 56%. Omnichannel Marketing. during 2018, reaching $7.85 Email Marketing Statistics.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. Brand new to the video market is Twitter.

Social Media 49

Social Media Trends Media Broadcasting 49

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Martech Advisor

SEPTEMBER 26, 2019

The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. Since B2B marketing is primarily driven by content, native advertising presents a perfect opportunity to get your voice heard by your target audience. billion in 2018. Identify Top Publishers in Your Niche. Parting Words.

Display 74

Display Advertising Agencies Advertisements Advertising 74

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

EMagine B2B Blog

MARCH 12, 2015

It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

APRIL 11, 2019

By now, marketing teams all over the world are familiar with the concept of SEO. But are you prepared to market toward voice search? These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. Let’s say you're a marketer for a regional bank.

Planning 77

Planning Amazon Marketing Management Loyalty 77

Outbrain

MAY 3, 2019

AdExchanger’s Programmatic I/O, which touts itself as the world’s largest conference focused on programmatic media and marketing, took place this past week in San Francisco. To say that programmatic advertising is already big is an understatement, as it represented about $49 billion of digital ad spend in 2018.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Hubspot

AUGUST 28, 2014

The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. And your mobile readiness may just be what makes or breaks you. Case #1: Mobile Email Usage Is Increasing. 2) Mobile now makes up the majority of email opens at 51%. Prepare mobile-friendly emails.

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28