KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Native advertising increases purchase intent by 18 percent. eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Hubspot

OCTOBER 16, 2020

In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy. Yellow Sensis Social Media Repor t, 2018). Instagram is the third-most-used non-gaming mobile app in Australia. ( Statista , 2018). Yellow Sensis Social Media Report , 2018). NapoleonCat , 2020). Image Source.

Stats 99

Stats Trends Bandwidth Social Media 99

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Would a B2B buyer want to do business with a company that refuses to invest in modern technology?

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 75

Trends Peer-to-peer Paid Search Agency Privacy 75

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Would a B2B buyer want to do business with a company that refuses to invest in modern technology?

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

The Lead Agency

AUGUST 20, 2020

B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

SmartBug Media

DECEMBER 28, 2018

Each year, many trends come and go. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Users love this, and it’s essentially free advertising for the companies, so it’s a win-win situation for all. Trends to Watch in 2019.

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Social Media Trends Media Blogger 83

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 75

Marketing AI Trends Mobile Advertising Lead Scoring 75

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). return on spend, and 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Webbiquity

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Google and Facebook captured 85% of the growth in internet advertising last year. The increased use of influencer marketing is one of the top trends for 2018.

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Social Networks Stats Network Marketing Linkedin 292

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here. Media Consumption.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Content Standard

NOVEMBER 30, 2018

Don’t be fooled by the rush of shoppers through department store doors on Black Friday: Even with an uptick in business, brands are paying close attention to holiday marketing trends in hopes of creating any advantage they can over their competition. Image attribution: Toa Heftiba. The holiday marketing season functions as a funnel.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Digilant

OCTOBER 24, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here. Who’s Shopping?

Mobile Advertising 40

Mobile Advertising Demographics Advertisements Advertising 40

Outbound Engine

JANUARY 21, 2019

I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. To keep existing customers and find new ones, small businesses need to not only stay up-to-date on the latest digital marketing trends but also spend time and money incorporating them into their marketing plans. Our Mission.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

Martech Advisor

JANUARY 31, 2020

” We move to examine new research and insights that came out this month. MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. A popular culture example is the mobile gaming phenomenon known as Pokémon Go. Advertisements. B2B buying models have changed, too. is a Game Changer for Marketing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. For example, a jaw-dropping 2018 study showed that 29.5%

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Jigsaw Landing Pages Copywriting Paid Search Agency 144

Online Marketing Institute

JULY 31, 2018

According to recent studies, the average manufacturer spends 8% of their annual budget on advertisement, generating leads, and making business deals. Benefits of Digital Reports show that 94% of customers in the B2B market research online before they ever buy a product. Try our classes for free. All rights reserved.

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Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. Pew Research ). Pew Research ). Pew Research ).

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Statistics Emarketing Content Marketing Paid Search Agency 111

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. in the second quarter of 2019.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

OCTOBER 22, 2019

The mobile in-app advertising space has come a long way over the past couple of years. The mobile in-app advertising space has come a long way over the past couple of years. Of course, mobile usage has been on the rise for years, while at the same time, TV viewership has witnessed a notable decline.

Mobile Advertising 46

Mobile Advertising Paid Search Agency Advertising Agencies Transparency 46

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. Feed advertisements enable a website to create dynamic displays based on the website content or the products users have previously viewed. . Industry-specific CTR trends in 2022. higher than non-feeded CTRs.

Display 52

Display Advertisements Advertising CTR 52

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices.

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Stats Work Management Marketing Management Content Marketing 100

Martech Advisor

DECEMBER 23, 2019

Personalization trends to remember, and examples from Swisscom and GAP. AI can also assist in programmatic advertising by matching ad space to the right content. Learn More: The Future of AI in OOH Advertising - Personalization. Sharing personalized mobile content based on real-time events.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. Mobile Video – 56%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? (eMarketer). Pew Research).

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