B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) The NetLine research is particularly valuable for two reasons.

Marketing AI 70

Marketing AI Research B2B Content 70

KoMarketing Associates

OCTOBER 9, 2018

Although artificial intelligence (AI) has its benefits, new research suggests that B2B marketers are still unclear of these advantages and how they can positively impact their strategies. Most marketers (59 percent) believe AI could help them identify prospective customers.

Marketing AI 120

Marketing AI B2B Marketing Planning Paid Search Agency 120

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. You’ll see digital marketing trends reflect changing expectations over the next year or so. Interactive Content and AI-Driven Personalization.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. AI Remains a Roadblock for Marketers.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Probably the biggest buzzword of 2017 across the board has been AI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. The following points out why your website needs redesigned for 2018. Artificial Intelligence.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. As a community, we must question the fantasy and FOMO driving this trend.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. It was a broad range of topics that addressed email’s evolving role in marketing.

Trends 71

Trends A/B testing SMS Conference 71

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? Artificial Intelligence.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech Advisor

SEPTEMBER 3, 2019

Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Market dynamics and varying customer expectations make it challenging for marketers to identify customer wants and needs. AI and Robotics are fast emerging as game-changers across industries.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020.

Lead Generation 91

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 91

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. 4 Content that works with AI technologies. 3 Use innovative technologies. Let’s be real.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . It’s nearly impossible to believe that will be true.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Albert

AUGUST 10, 2018

Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. Moreover, 64% of users claimed that AI had “greatly or substantially” improved their overall marketing efficiency.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 75

Marketing AI Trends Mobile Advertising Lead Scoring 75

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

MARCH 2, 2020

To me, HubSpot symbolizes what researchers call the "workplace of the future."But Meanwhile, if you're a marketer or advertiser, considering the future work landscape can help you make decisions about which work styles could be best for your career in the long run. 8 Ways the Workplace is Changing for Marketers.

Marketing AI 99

Marketing AI Paid Search Agency Planning Work Management 99

Content Standard

FEBRUARY 8, 2018

Most marketers are acquainted with the blessings of marketing automation technology. Chatbots have reduced the human capital required to offer online chat support, while programmatic ad buying saves marketers from time-consuming tasks related to purchasing online ad space. Semantic SEO. Integrated Email Workflows.

Marketing Automation Services 66

Marketing Automation Services Marketing AI Marketing Automation Enterprise Management 66

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. ABM Platforms + AI. Take your marketing automation strategy up a notch with bots.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Businesses nowadays need to take advantage of technology when it comes to their B2B marketing and operations strategies. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. ABM Platforms + AI. Take your marketing automation strategy up a notch with bots.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142