Zoominfo

FEBRUARY 7, 2023

You see that buyers who were initially contacted via cold call spent the most money with your company. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hubspot

APRIL 19, 2018

Buyers are no longer okay with outbound emails and cold calls. What stood out this year is this: while the average consumer preferences might show certain trends, you need to get granular with your data if you want to truly understand how different segments of consumers interact.

Effectiveness 76

Effectiveness Generation Paid Search Agency Cold Calling 76

Martech Advisor

DECEMBER 12, 2019

Given this promising trend, it’s imperative that brands young and established brush up on D2C marketing strategies to strengthen their relationships with customers. In the pre-digital era, this meant door-to-door salespeople sharing product catalogs or contact center executives who would cold-call their prospects.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

MarketJoy

JULY 31, 2020

HOW AND WHEN TO MAKE FOLLOW-UP SALES CALLS. To further cement the trend there was a 49% difference between leads qualified (meaning they agreed to enter the sales process) on Thursdays and those that qualified on Tuesdays. So, does this data still hold true today? The second-best time was around 8:00 AM.

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

KoMarketing Associates

MARCH 24, 2015

By 2018, Millennials will have the most spending power of any generation. Noticing a trend? After the sales cycle begins, don’t call them. One of my Millennial colleagues recently said in jest, “I don’t even like it when my parents cold call me.” executives will be eligible to retire in the next 5 years.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Content4Demand

OCTOBER 9, 2018

In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases.

SME 40

SME Content Marketing Planning Content 40

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outgrow

JUNE 13, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Her journey led her from Shazam to Pandora, Universal Music Group, and HMV before launching Musiio in 2018.

Marketing AI 52

Marketing AI Outgrow Curation Acquisitions 52

DiscoverOrg

DECEMBER 26, 2018

2018, you’ve been good to us. Here are our most popular blogs of 2018. You might have heard about a little thing called GDPR that happened in May. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you. What is Intent Data?

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

APRIL 24, 2018

And what trends are on the horizon? Then we brought in new reps and said, “Your job is cold calling, cold emailing, and generating leads yourselves.” If you want to be great at cold calling, you have to do it day after day. If you want to be great at cold calling, you have to do it day after day.

Cold Calling 120

Cold Calling Thought Leadership Work Management Marketing Management 120

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Vidyard

MARCH 23, 2021

B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Get the Report Online Video Statistics Millennials watch online videos for 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

DECEMBER 29, 2020

They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data. 8 SaaS Marketing Trends You Can’t Ignore in 2020. Glassdoor named him a top CEO four times between 2014-2018, and has received an abundance of recognition as a CEO and entrepreneur. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

nDash

MARCH 6, 2021

Instead of cold calls and traditional sales tactics, I pitched personalized content ideas to a targeted list of prospects. From a Tweet to an Instagram post to a Facebook page to a LinkedIn blog, these platforms are a collection of thought leadership, up-to-date trends and fun interactions between people and brands. .

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Work Management Content 52

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Albacross

MAY 10, 2019

Now, there are various methods that you can use here (for a detailed walkthrough, check out our article How To Generate Sales Leads In 2018: A Marketer’s Ultimate Guide and this one Website Lead Conversion Best Practices: 27 Things to Optimize ). We know, we know – this is a fairly obvious point; it isn’t rocket science.

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. The average cold-call-to-appointment rate is 2% (Source: CEB ). Are we going to get the support we need?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Marketing Insider Group

JUNE 15, 2020

Well, we all know how awkward it can be to receive an email or phone call asking how we enjoyed “The Guide to ABC” when we haven’t even opened it yet. This information should be more than useful for your sales team (and save them from what essentially amounts to a lukewarm cold call). Trending Content.

Marketing Report 287

Marketing Report Work Management Marketing Management Demand 287

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Albacross

NOVEMBER 14, 2019

trillion in 2018. For a competent sales team, that’s more than enough information to reach out and get that person on the call. Account-based selling is on a steep upward trend, with 75% of B2B businesses with over $10 million in revenue predicted to use it in 2019. In fact, according to Forrester , the U.S.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Albacross

SEPTEMBER 25, 2018

Using the data that you’ve got on hand, you should identify key patterns and trends, and use these to fine-tune your future campaigns. If you do telemarketing or cold-calling, that’s outbound marketing. Now, the trend these days is to focus on inbound marketing, and avoid outbound marketing. Image Source. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Using the data that you’ve got on hand, you should identify key patterns and trends, and use these to fine-tune your future campaigns. If you do telemarketing or cold-calling, that’s outbound marketing. Now, the trend these days is to focus on inbound marketing, and avoid outbound marketing. Image Source. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. Core HR and Payroll.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52