Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. In 2019, 63% of those polled in a recent Facebook survey said they'd been messaging brands more often on messaging apps than in previous years. By Q4 of 2019, WhatsApp and Facebook Messenger were the most popular messaging apps globally, with 1.6

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions.

Stats 71

Stats Email Marketing Trends Planning 71

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Hubspot

JANUARY 27, 2020

In 2019, 42.9 eMarketer ). In a 2018 study based in the U.K. In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. The AR/VR market is currently estimated at $1.6 billion ( IDC ). Vibrant Media ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. Specifically, ad requests in Egypt grew 130 percent in Q3 2019 compared to Q3 2018.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 eMarketer ). Some key trends to this year include the following: Digital Video. Sharethrough ). Wordstream ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". In 2019, internet users watch 1.1 In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( In Q2 of 2019, Twitch users watch 2.9

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. As LiveIntent found, D2C campaigns drove 25% more clicks and 35% more conversions in 2019 than in 2018. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Zoominfo

MARCH 12, 2018

By 2019, it is projected that around 80 percent of U.S. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. digital display ad dollars will flow through automated means. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Here are five big ideas to focus on in 2019: 1. It pains me that this advice still needs to be shared but even in 2018. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Twitch doubled the average amount of concurrent live streams on the platform from 2018-2020. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

OCTOBER 22, 2019

By 2019, it is projected that around 80 percent of U.S. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. digital display ad dollars will flow through automated means. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Whether or not these trends revert back to some type of pre-Covid behaviors remains to be seen. According to Emarketer, 90.4% GlobalWebIndex, 2018).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Martech Advisor

MARCH 6, 2020

The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 35

Buy Banner Ads Media Emarketing 35

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. billion in 2019. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. contentmarketing Click To Tweet. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! In our 2018 study, innovations to improve the user’s “search journey” led to some interesting trends in Google Cards, related search pages, and quick search box. . What do Harvard, eMarketer, and Delta Airlines all have in common?

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Martech Advisor

SEPTEMBER 26, 2019

The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. billion in 2018. Learn More: What is Digital Advertising and Getting Started as a Digital Advertiser. Parting Words.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 20

Buy Banner Ads Media Emarketing 20

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. The study is consistent with many others that highlight the growing trend in mobile purchasing. Each year, online figures for Black Friday indicate continued substantial growth.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Inbox Insight

DECEMBER 10, 2018

We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) by 2019. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Outbrain

MAY 3, 2019

To say that programmatic advertising is already big is an understatement, as it represented about $49 billion of digital ad spend in 2018. growth in 2019, the fastest growing ad format is none other than Native, which is set to grow by 25% in 2019, followed by Video (22.6%), and Mobile (22.2%) (all of which are available through Outbrain!).

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. So, the question is, after the app’s rocky year, how will Snapchat face 2019?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Hubspot

APRIL 11, 2019

These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. A study by eMarketer predicted that about 35 million people in the U.S. In 2018 alone, Amazon e-commerce sales totaled about $258.2 That’s on top of the nearly 53 million U.S.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Single Grain

DECEMBER 31, 2019

billion people made online purchases in 2019. To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. Trend #1: The Explosion of Social Commerce. billion in 2021.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Stevens & Tate

MAY 30, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Trends 40

Trends Emarketing Paid Search Agency Mobile Advertising 40

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Vidyard

MARCH 23, 2021

The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. more than deals that are closed/lost ( Zoom/Chorus, 2019 ) Deals that are closed/won used screen sharing (on synchronous video calls) 26.3%

Stats 65

Stats Video Marketing Enterprise Management Planning 65