KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. B2B marketers are using video more and more.

Social Marketing 268

Social Marketing B2B Marketing Video Marketing B2B 268

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

JULY 18, 2023

It’s been “the year of video” every year since 2017. The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Then, Instagram featured Reels in 2020.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. ” As a result, it looks like we’re barreling towards a new era of social media. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Don’t—Go Live, If You’re Not Truly Live.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Biznology

APRIL 24, 2017

It’s rare for social media marketers not to use organic and paid social media together.( 80% of enterprises say social media is the most important factor in digital marketing success. Social Media Week ). Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). Sprout Social).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Sprout Social

JANUARY 3, 2017

Cheers to 2017! Join our Facebook community for weekly notifications or take note on the topics and dates below. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM.

Allocation 63

Allocation Communities CRM Social Media 63

KoMarketing Associates

JULY 10, 2017

Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn. This is followed by Twitter (95 percent) and Facebook (85 percent).

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

Social Media 120

Social Media ROI Social Marketing Media 120

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day.

Spending 75

Spending Facebook Ads Social Networks 75

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

Hubspot

APRIL 1, 2020

Although I was never convinced as a user (call me a late adopter), when new social media platforms come around, especially by industry giants like Google, marketers pay attention. Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. Image Source.

Social Media 95

Social Media Social Marketing Planning Media 95

Content Standard

MARCH 6, 2018

It’s been a long time since major brands were able to drive strong Facebook ROI through organic reach alone. As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. Is Organic Reach a Fool’s Game?

ROI 63

ROI Facebook Cost Per Thousand CPM 63

Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Televerde

JUNE 28, 2018

Social influencers have transformed their use of social media by using innovative and interactive strategies. For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. Data Privacy and Regulation (GDPR).

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Sprout Social

MARCH 1, 2017

Feel free to ask your own social media marketing questions in our Facebook group. Wednesday, March 1: Listening vs. Monitoring on Social Media. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m. None of the discussions catching your eye? Sprout Product Focus: Smart Inbox.

Peer-to-peer 57

Peer-to-peer Advertising Agencies Webinar Metrics Network Marketing 57

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

Content Standard

OCTOBER 21, 2016

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. But here’s the problem: your social strategy’s spread across multiple platforms.

Budget Programs 40

Budget Programs Content Ad Frequency Social Networks 40

Hubspot

AUGUST 31, 2017

We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. 2) Snapchat has more users, but less value.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. social media accounts. Social media users grew by 121 million between Q2 2017 and Q3 2017. Facebook: 2.072 billion users. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

OCTOBER 12, 2017

Facebook is stealing features from Snapchat. And Snapchat is trying to steal things from Facebook. They’re toying with longer message limits that will look more like Facebook updates than the platform’s iconic tweets. And Snapchat’s story-centric content has been mimicked by Instagram and, later, Facebook.

Social Media 138

Social Media Media Social Networks Network Marketing 138

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. In 2017, it was estimated Instagram would reach nearly $4bn in revenue. Over 60% of users log in daily , making it the second most engaged network after Facebook. By 2017, this is predicted to rise to 70.7%. Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. Funding rounds: Raised more than $3M since June 2017. They’re creative. Passionate about their ideas. Risk takers. Nuff said.). The Company. Year founded: 2008.

Marketing AI 173

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 173

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. However, I don’t know how to handle my Facebook. The traditional Facebook game plan—posting links to interesting stories and videos with a compelling teaser—just doesn’t work anymore.

Content 167

Content Linkedin Facebook Analysis 167