Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. AI is also being used in advertising.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. On June 20, 2017, KEO Marketing will receive their Stevie® Awards at the ABA Awards Gala at the Marriott Marquis Hotel in New York City. PHOENIX, Ariz., About KEO Marketing Inc.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Hubspot

APRIL 20, 2017

Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. In this post, we've rounded up some of the biggest announcements from F8 2017 and major themes marketers should pay attention to as Facebook continues to evolve. The Biggest Announcements from F8 2017.

Marketing AI 75

Marketing AI Conference Facebook Broadcasting 75

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. SMX West 2017, Day 1. for mobile will continue to see updates. Advertising In Maps: Unparalleled Local Context. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

KoMarketing Associates

MAY 30, 2017

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising. 2017 Digital Yearbook from We Are Social Singapore. The Search Landscape in 2017 from Rand Fishkin.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KEO Marketing

OCTOBER 23, 2017

An increasing number of companies are using paid, native advertising to promote their content. For the best results, you must build relationships with these influencers, design specific campaigns with them, and then measure your results against your goals. These influencers help you get the word out.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Flixel is one company that designs stunning cinemagraphs that are worth looking into. Facebook’s design recommendations for video ads are as follows: Video Recommendations: Recommended Length: Up to 15 seconds.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Facebook Holiday Advertising. Optimize for Mobile.

Stats 68

Stats Conversion Advertising Agencies Planning 68

NuSpark Consulting

DECEMBER 24, 2018

They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7%

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. B Squared Media. Fifty & Five. Bien Media.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

APRIL 21, 2020

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. We grew CADsoft to become one of Autodesk’s top AEC resellers, for software and professional service and sold CADsoft in late 2017. Here’s their story. The Product. The Lessons.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. geographical display advertising.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Kristina actively posts about product content strategy, content design, and UX writing. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 28, 2015

Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Video Marketing & Advertising.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Choozle

JANUARY 17, 2019

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. – Digital Advertising. Native Advertising. Mobile Advertising.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Parse.ly

SEPTEMBER 5, 2019

They open an app designed for exactly this activity, and browse through the headlines for local, international, or interest-specific news. Elsewhere, blogs were designed specifically to organize all that information and make it more digestible. These offer fewer options for customization, and serve a largely non-mobile audience.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Computer Market Research

FEBRUARY 26, 2018

According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op marketing Funds. In this post, we shall refer to local digital advertising as all digital platforms (social media, website, videos, and etc.) Source: Blue Corona 2017. Sounds too cumbersome, doesn’t it?

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Sprout Social

APRIL 19, 2019

Facebook advertising stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. Are we kind of, nearly, almost there?

Brand Identity 95

Brand Identity Branding Advertising Mediums Paid Search Agency 95

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Hubspot

OCTOBER 3, 2018

In March 2017, Snap Inc., Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started. In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. The Mechanics Behind Snap Ads.

Paid Search Agency 66

Paid Search Agency Demand Generation Agencies Ads Effectiveness 66

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” Top strategic priorities include digital advertising and social marketing. Before developing your digital marketing strategies, you need to understand the current operating environment.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

SmartBug Media

JUNE 24, 2020

They’re especially advantageous during the current crisis because they can meet people where they feel safe: at home, online, and on their mobile devices. If you’re planning on advertising your business on the web, Google is one of the best places to start. Microsoft Advertising. COVID-19 has shaken the job market hard.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

ATAK Interactive

MARCH 13, 2017

In 2017, a website needs to be a document that can be easily edited and updated. Does Your Website Support Mobile Phones? If your website can’t be visited easily from a mobile phone or tablet, you’re in relic territory. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime.

Marketing Websites 84

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 84

Bannerflow

OCTOBER 29, 2018

A new age of marketing has dawned, with brands worldwide moving towards a more agile, hyper-relevant, form of advertising. Statistics have been showing for some time that consumers would prefer tailored advertising. Omnichannel advertising . With the average customer searching on mobile but completing their purchase on desktop.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Mobile Advertising Sales Cycle 76

Hubspot

AUGUST 7, 2018

TV commercials, print advertisements, and billboards all attempt to do just that. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101