Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Inadequate vendor/product due diligence.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing Budget 106

DiscoverOrg

JANUARY 29, 2019

“But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Web servers.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

AUGUST 14, 2018

Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets. Intellectsoft. Celsius Network. It’s like banking on blockchain.

Digital Asset Management 76

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 76

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? How can marketers better leverage platforms aside from Facebook? Do you see this changing in 2017?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

QuanticMind

JUNE 2, 2016

As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Originally posted on Marketing Land. If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Data science, FTW!

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics. Source: ZoomInfo ).

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

SalesIntel

MARCH 31, 2022

And, managers need to provide space and create a paradigm, especially when working from home, that you sitting at your desk from 8:00 to 5:00 is not how work gets done. Don’t assume your manager will notice and share how much you’ve accomplished when you’re not chained to your desktop. Proximity and recency biases are real.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Salesforce Marketing Cloud

JANUARY 20, 2022

As the world’s largest and longest-running business cloud marketplace, AppExchange is the trusted enterprise for the most incredible and innovative companies in the world. From Fortune 500 enterprises to emerging start-up companies, our customers inspire us to constantly evolve the marketplace as we work to drive one another’s success.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Digital Transformation 52

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 82

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. CF Search Marketing. B Squared Media.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Marketing Craftmanship

DECEMBER 28, 2016

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables” ranking investment banks by the number or size of M&A transactions they’ve underwritten – there is some logic, as well as an objective basis, on which firms can claim to have outperformed their competitors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Probably the biggest buzzword of 2017 across the board has been AI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Take Glossier, a beauty brand regularly recognized for its innovative approach to marketing.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. million Weibo enterprise accounts across 60 industries. How can B2B marketers create an effective Weibo profile and engage with the right audience? Intel Software Developer Zone. In 2016, there were 1.3

Profiling 120

Profiling Examples Enterprise Management B2B 120

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Lead Liaison

JUNE 25, 2018

percent in 2017. In the end, sales enablement is about ensuring that salespeople, marketing staff, customer service reps and business leaders all understand how they can help meet customer expectations and maximize the amount of revenue the organization generates. Setting Shared Objectives. ” Connecting Sales Coaching.

Enterprise Management 48

Enterprise Management Work Management Lead Liaison Marketing Management 48

Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” Before joining Seismic in 2017, I was a CEO for over nine years at Guidewire Software (NYSE: GWRE), an enterprise software company for insurance companies.

CMO 65

CMO Peer-to-peer Enterprise Management Work Management 65

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. They need to receive a "cold call" from you, where you introduce yourself and your services and make your value proposition clearer. second pause) Do you have a moment to talk about your business' call service provider?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Salesforce Marketing Cloud

OCTOBER 25, 2021

This voluntary, unregulated disclosure process not only holds organizations less accountable, it does not give investors and other stakeholders the transparency they need to understand how a company manages climate risk – or how sustainability efforts impact its financial performance. That appears likely to change soon. robert eccles, author.

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe. digidotcom.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

ClearVoice

JUNE 27, 2019

Managing and maintaining it to keep it legitimate requires a solid business owner mentality. A freelancer must handle not only whatever responsibilities come with typical job duties, you also must confront the obligations of company management, such as filing taxes, getting business licenses and doing the books ,” he adds.

Enterprise Management 97

Enterprise Management Business Work Management Public Relations 97

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JANUARY 10, 2017

” Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Collaborate with engineers, designers and QA teams.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Hubspot

NOVEMBER 12, 2018

With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse , how can you, a retailer, adapt to the ever-changing preferences of consumers today? Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable. Nowadays, Cyber Monday generates $1.5 Shopify Plus.

Enterprise Management 76

Enterprise Management Forrester eCommerce Best Practices 76

Vidyard

JANUARY 10, 2017

Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. Product Management: Record demos of new products and features.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

JANUARY 10, 2017

KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Aberdeen

JULY 27, 2017

Word of mouth communication is an incredible tool for marketers. Read : What Marketing Is Missing in Social Media Management Technology. Read : What Marketing Is Missing in Social Media Management Technology. Guest Post from Samantha Stone, Founder, Marketing Advisory Network. Who is active on social media?

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50