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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

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Marketer of The Month Podcast- EPISODE 171: From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Connor Jeffers for our monthly podcast – ‘ Marketer of the Month ’! HubSpot’s transition from a marketing-centric to a comprehensive CRM platform. EPISODE 171: From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem The Intro!

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

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How to create a B2B content marketing strategy

Scoop.it

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? There will be no marketing efforts.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.