Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process. Now all you need is a cold call script.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Lead Liaison

JUNE 25, 2018

Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3

Enterprise Management 48

Enterprise Management Work Management Lead Liaison Marketing Management 48

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Probably the biggest buzzword of 2017 across the board has been AI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!) What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” Before joining Seismic in 2017, I was a CEO for over nine years at Guidewire Software (NYSE: GWRE), an enterprise software company for insurance companies.

CMO 65

CMO Peer-to-peer Enterprise Management Work Management 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

SalesIntel

MARCH 31, 2022

And, managers need to provide space and create a paradigm, especially when working from home, that you sitting at your desk from 8:00 to 5:00 is not how work gets done. Don’t assume your manager will notice and share how much you’ve accomplished when you’re not chained to your desktop. Proximity and recency biases are real.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Take Glossier, a beauty brand regularly recognized for its innovative approach to marketing.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

JANUARY 20, 2022

As the world’s largest and longest-running business cloud marketplace, AppExchange is the trusted enterprise for the most incredible and innovative companies in the world. From Fortune 500 enterprises to emerging start-up companies, our customers inspire us to constantly evolve the marketplace as we work to drive one another’s success.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Digital Transformation 52

Vidyard

JANUARY 10, 2017

It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. ” Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. Video creation has been slow to expand beyond marketing departments because it can come with high costs, complexity, and significant time commitments. It’s a win-win for all.”

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. CF Search Marketing. B Squared Media.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Vidyard

JANUARY 10, 2017

ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 12, 2018

billion more in sales than Black Friday does. With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse , how can you, a retailer, adapt to the ever-changing preferences of consumers today? Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable.

Enterprise Management 76

Enterprise Management Forrester eCommerce Best Practices 76

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe. digidotcom.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

ClearVoice

JUNE 27, 2019

Managing and maintaining it to keep it legitimate requires a solid business owner mentality. A freelancer must handle not only whatever responsibilities come with typical job duties, you also must confront the obligations of company management, such as filing taxes, getting business licenses and doing the books ,” he adds.

Enterprise Management 97

Enterprise Management Business Work Management Public Relations 97

Aberdeen

JULY 27, 2017

Word of mouth communication is an incredible tool for marketers. Read : What Marketing Is Missing in Social Media Management Technology. Read : What Marketing Is Missing in Social Media Management Technology. Guest Post from Samantha Stone, Founder, Marketing Advisory Network. Who is active on social media?

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. It also makes it possible to track the effect your search ads have on in-store sales. Google’s Dynamic Search Ads (DSAs) are one unique solution to this problem. Use Ad Schedule Bid Adjustments.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Outbrain

NOVEMBER 21, 2018

For every business owner looking to scale, it’s crucial to have someone you can trust to help manage the hands-on tasks of growing your business. When it comes to marketing, advertising, ad tech, and more, you may be relying on the expertise of an agency every day. My whole staff now, I knew back in 2017.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Hubspot

MAY 3, 2024

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. According to our State of AI Report , customer service professionals cite this as AI's biggest benefit. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business Marketing 68

Small Business Marketing Marketing AI Enterprise Management Tools 68

Hubspot

DECEMBER 12, 2017

SaaS stands for software as a service. It is a type of software hosted, secured, and managed by a single provider. It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. This guide will teach you the basics of SaaS sales.

Enterprise Management 81

Enterprise Management Work Management Sales Qualified Leads Lead Ranking 81

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Webbiquity

MAY 7, 2019

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. Here’s the story of how the company made the transition from managed services to innovative solutions provider.

Enterprise Management 197

Enterprise Management Work Management Marketing Management Marketing AI 197

Outgrow

FEBRUARY 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Connor Jeffers for our monthly podcast – ‘ Marketer of the Month ’! Common CRM challenges include messy data and lack of process adherence. HubSpot’s transition from a marketing-centric to a comprehensive CRM platform.

Work Management 52

Work Management CRM Enterprise Management Marketing Management 52