markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ViewPoint

JANUARY 27, 2017

During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. The above graphic is a sample from our Lead to Revenue Calculator. It’s about honestly and objectively understanding your best way to go to market, determining who has what role, then executing together.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 120

ANNUITAS

NOVEMBER 29, 2023

Defining the CMO role in this way tends to lead to the next issue. – Marketing is not at the center of growth strategy: There are two ways this happens. All of this leads to a fundamental problem when it comes to digital transformation. This is down from 19% of CMOs in 2017.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SendX

MAY 18, 2020

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 reached $5.37 This year, the projected figure is $6.82

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. ABOUT KRISTEN ALEXANDER.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year. only 57% stated they were measuring sales lead quality.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year. only 57% stated they were measuring sales lead quality.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year. only 57% stated they were measuring sales lead quality.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Guidelines Budget Programs 48

Marketing Insider Group

NOVEMBER 18, 2020

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Account-based marketers don’t concern themselves with lead quantity. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

QuanticMind

MAY 8, 2019

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

The Lead Agency

JUNE 6, 2019

A large percentage of companies are assuming that, by spending more money and blasting ads in front of as many people as possible, they will get greater returns on their marketing spend, but as shown in the results from the CMO survey, this could not be further from the truth. appeared first on The Lead Agency.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Martech Advisor

DECEMBER 10, 2019

Influencer marketing and social commerce have shown the potential to grow and evolve beyond what many might have expected. And the massive reach of Facebook and Instagram continues to dominate marketing spend. That’s an amazing feat for an offering that debuted in the international market in September 2017.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Engagio

JULY 18, 2018

Many marketing teams reported a 45% increase in ABM budget from 2017 to 2018. Furthermore, the previously mentioned study by ITSMA and the ABM Leadership Alliance supports this finding as well – 72% of companies surveyed increased their ABM budgets in 2017.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Heinz Marketing

DECEMBER 7, 2017

By Rebecca Smith , Senior Marketing Consultant for Heinz Marketing. In the last two years, content marketing has become one of the main marketing initiatives in terms of both development and marketing spend. It’s become a challenge for B2B marketers across the board.

B2B Marketing 76

B2B Marketing Planning Content Marketing B2B 76

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. Leading retailers are already trialing much of these latter AI-enabled tools – especially paired with mobile devices.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Content Standard

JUNE 12, 2017

” The two primary ways to address this are to demonstrate the value of your team’s work through ROI, and to put budgetary demands into the context of ongoing marketing spending trends. In the B2B space, Cassandra’s team is primarily tasked with driving leads for their in-house sales team.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. The diversity of marketing jobs available speaks to the evolving (and growing!) So You Want To Be A Demand Gen Marketer? Demand generation is also no longer about the quantity of leads, but their quality. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

ClickZ

AUGUST 26, 2020

With funding increasing every year since 2017, last year saw a record high. This surge of funding has enabled many marketing technologies to accelerate growth and capitalize on emerging technology like AI to deliver new data points and improve efficiencies across all areas. The outcome… Tech Talks.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

ActiveDEMAND

MAY 16, 2017

According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. With this type of all-in-one, full stack tool, agencies and marketers can meet the needs of their clients – even if their approaches are different.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

Bound360

NOVEMBER 16, 2017

One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? It’s time to take a deeper dive on your marketing strategy. Compare each metric to both your 2017 goals and industry benchmarks. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Martech Advisor

JANUARY 16, 2020

There’s no denying the central role played by marketing technology for modern brands. From startups that leverage growth marketing to legacy brands using tech to attract a new generation of customers, martech experts are in demand. Good news for marketing technologists, as salaries are on the rise. on long-term planning.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. Integrations include: Google.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

KEO Marketing

OCTOBER 10, 2017

Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014. Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Outgrow

JUNE 25, 2020

But while many people have found success with affiliate programs over the years, things have changed significantly, and many marketers find themselves wondering if this marketing technique is dead. According to Statista , affiliate marketing spend in the U.S. billion in 2017). billion this year, and 8.2

Amazon 98

Amazon Youtube Paid Search Agency Lead Scoring 98

Allocadia

APRIL 16, 2019

Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales. The CMO’s critical role in the organization means the CFO must see Marketing as a strategic lever rather than a cost center. Next, get on the same page about what success looks like and how Marketing Performance will be judged.

Planning 40

Planning Work Management Marketing Management Buy 40

Content Marketing Institute

OCTOBER 16, 2017

It’s not how such metrics work and is an example of why marketers are terrible at content impact measurement. It is important to remember that while the marketing spend will have an impact on the profit-and-loss statement immediately, dollars spent today are building the brand as an asset for the future. Click To Tweet.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

PureB2B

MARCH 5, 2017

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. In the modern age of lead generation, it helps to be social.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 89

Content Standard

JANUARY 25, 2018

Quality and Personal Engagement Leads to Relationship Building. Marketing leaders get hung up on the financial ROI, but there is additional value that social offers that can have an impact on the bottom line through brand awareness, customer satisfaction, and lead generation. KB (@LAClippersGal14) December 27, 2017.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

seo.co

DECEMBER 19, 2020

Affiliate Marketing 101. Affiliate marketing is a rapidly growing sector, with affiliate marketing spend expected to reach $8.2 billion in 2017. The other two major types of affiliate marketing are Pay-Per-Click (PPC) and Pay-Per-Lead (PPL). Affiliate Marketing Demands Brand Awareness.

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

Exo B2B

MARCH 29, 2018

Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

PureB2B

MARCH 5, 2017

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. In the modern age of lead generation, it helps to be social.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Account-based marketers don’t concern themselves with lead quantity. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content4Demand

NOVEMBER 13, 2018

In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on the market — 27% growth compared to 2017. According to Tam, side effects can include lack of innovation, wasted budget and resources, lengthy and unwieldy processes and more. Sometimes you just can’t justify marketing spend.”.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Contentmarketing’s cost efficiency makes it an accessible technique for #retail at any budget level. joderama Click To Tweet. Click To Tweet.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86