ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. He wrote that “…more and more organizations are increasing their spend on content marketing, but only 30% can demonstrate the ROI from this spend.”

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. This was followed by more developed strategies (72 percent), and better content distribution (50 percent). B2B Marketers and Content Marketing in 2016.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Valasys

APRIL 9, 2019

According to a study conducted as part of the State of Inbound 2016, marketing departments that measure their ROI (return on investment) are 1.6 ROI Calculation. To understand this, content marketing ROI must be understood first. But money isn’t the only indication of content marketing success.

ROI 49

ROI Budget Programs Content Marketing Cost per Lead 49

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 In terms of specific struggles, most marketers (71.1 B2B Marketing and Company Objectives.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. Nonetheless, senior marketing and sales leaders stumble forward only to wake up and find themselves behind before they get to the end of the month or quarter. Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. It has always been the workhorse behind eCommerce, but now email marketing has become a driving force behind content during the meteoric rise of content marketing. highlight to tweet).

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016. This is an increase from 44 percent in 2017 and 43 percent in 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 9, 2016: The Impact of In-Person Events on Your Organization. November 16, 2016: Social Media Reporting & Analysis. November 23, 2016: No Chat This Week.

Peer-to-peer 81

Peer-to-peer Keywords Distribution Analysis 81

Contently

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. In the next section, let’s go over what you can do to scale your content program and align your teams.

Budget Programs 164

Budget Programs Top of Funnel Content Marketing Content 164

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” It’s how customers experience your brand across a fragmented digital landscape.

Forrester 151

Forrester Marketing Report Work Management B2B Marketing 151

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. MasterCard chose content marketing, and Skyword, as a way for bridging the gap between the observational Priceless campaign to sustainable storytelling.

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? So, why is content marketing important?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Kapost

FEBRUARY 17, 2017

How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key. More importantly, ROI builds confidence in overall efficacy.

ROI 54

ROI Video Marketing Content Budget Programs 54

Vidyard

NOVEMBER 29, 2016

The State of Video Marketing 2016. Video marketing stats are hard to come by, and are usually outdated. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. Digging Into the Video Marketing Data. Get the Report.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% What is Inbound Marketing? Content Marketing. Benefits of Inbound Marketing. Higher ROI. Cost Effective.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Hubspot

SEPTEMBER 11, 2016

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016.

Statistics 28

Statistics Top of Funnel Planning Stats 28

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Winners will be announced at Viewtopia ® , the annual video marketing summit held on November 9-10 in San Francisco. Best Personalized Video Campaign: Awarded to the organization who has used Personalized Video in a creative way to crush their targets and generate significant ROI.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. Marketing Overload Drives ROI Down. Apparently, plenty of brands.

Paid Search Agency 318

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 318

SWZD

NOVEMBER 11, 2015

Learn how to repurpose your best assets to get more bang for your content marketing budget in 2016. If you haven’t already considered how to improve your ROI from content marketing in 2016, now is the time.

Content 48

Content Marketing Budget ROI Content Marketing 48

Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. That’s already well known. But, with so many […].

Marketing Budget 208

Marketing Budget First-Mover Advantage Marketing & Strategy ROI 208

ANNUITAS

APRIL 20, 2020

When stuck in this state, marketers struggle to learn from past performance and they aren’t able to replicate success. So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? Creating content takes a lot of time, energy, and money. It’s too challenging .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. By 2016, 60% of companies will have an executive in their organization (e.g., Social Media.

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Contently

DECEMBER 21, 2016

Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Stats 60

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40