KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. The market has certainly moved forwards. ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

DiscoverOrg

FEBRUARY 2, 2017

5000 list as we provided IT-only data to our customers well into 2015. As word of DiscoverOrg’s product began spreading, we started getting an increasing number of inquiries for organizational profiles on other departments like Marketing, Engineering and Development, Finance, and Human Resources. of revenues that CIOs were spending.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. For example: Heidi Cohen believes that 2015 will be the year of video for two reasons.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Content Standard

JANUARY 21, 2015

Australian marketing teams, much like many American companies, are still on the way to fully committing to the practice of content marketing. Fortunately, most businesses are expected to increase content marketing budgets in 2015. Want more content marketing news?

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Top of Funnel 40

SnapApp

JANUARY 29, 2015

To find out how companies are generating demands for their brands and how successful they've been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. If GPT-3 performs well initially, companies may start using it to create content instead of humans, resulting in fewer positions available for those who are skilled writers. It’s only designed to assist humans.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

6sense

NOVEMBER 9, 2015

What about best practices you didn’t have bandwidth for in 2015? With that in mind, we’ve compiled a list of top B2B marketing statistics you should be aware of, plus some questions to consider, as you plan and implement your marketing strategies and initiatives for 2016. Content Marketing. Source: Curata ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. A cost-effective choice for businesses looking to optimize their marketing budget. Fast forward to 2023, and that number has surged to approximately 1.8

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Convince & Convert

DECEMBER 12, 2014

Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” barimogil Tweet This. of revenue.

Automation 136

Automation Gartner Skype Marketing Budget Creation 136

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 8, 2016

Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below. 8 Stats About Content Marketing Use and Trends. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 7 Stats About Content Marketing Challenges.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. But, how do you sell a dream on a small business’s marketing budget. LinkedIn would work well for B2B companies. b) Persona creation.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Crimson Marketing

DECEMBER 18, 2013

Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? This is as true for B2B marketers as it is for B2C marketers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Oktopost

MAY 23, 2022

Intent marketing data can also tell you how ready your customer is to purchase as they move through the buying journey. According to McKinsey , data-driven marketing is the new normal – which is no surprise. For B2B businesses, intent data also provides an excellent opportunity to integrate your sales and marketing teams better.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Convince & Convert

DECEMBER 12, 2014

Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” barimogil Tweet This. of revenue.

Automation 88

Automation Gartner Skype Marketing Budget Creation 88

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. There is a time and place for everything. Far from neutral purveyors of predictions,” as Jeremy Morris, Ph.D.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Buffer

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Marketers may not feel this initially. Thank Tom Wheeler for that. Or so they thought.

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Heavily Invested Companies Are Seeing Huge Returns.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Contently

MARCH 21, 2017

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Golden Spiral

DECEMBER 6, 2018

The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

SnapApp

AUGUST 29, 2018

Taking a hard look at the core pieces of your marketing (like brand voice , for example) present an opportunity to radically improve things. Think of your company as a character in the story you’re telling with your customer. When McDonald’s launched a VoC program in 2015 and acted on the findings of those efforts, they saw a 5.7%

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

Content Standard

AUGUST 14, 2015

It’s no surprise that original content creation remains a top-five service requested by marketers, since content marketing budgets are increasing, and content production continues to grow. Eighty-five percent of marketers are directly involved in the processes behind creating content for brands.

Demand 40

Demand Marketing Budget Marketing Budget Creation Content 40

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100