DiscoverOrg

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. Many times, although tools are designed to help the sales department, the budget for this type of software lives in marketing. Crazy right? What does that mean for us?

Budget Programs 185

Budget Programs Eye-Tracking Conversion Rate Forecasting 185

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. According to the B2B Content Marketing Benchmarks, Budgets, and Trends report mentioned previous, 42% of B2B marketers publish new content either daily or multiple times per week. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Content Standard

JANUARY 14, 2015

Nonprofits face a different set of challenges than for-profit enterprises when it comes to content marketing, with the top obstacles relating to budget, according to a new report from the Content Marketing Institute (CMI). Budget and Executive Buy-In Create Content Struggles. Want more content marketing news?

Budget Programs 40

Budget Programs Buy Enterprise Management Content Marketing 40

Hinge Marketing

JUNE 22, 2015

This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Optinmonster

DECEMBER 28, 2023

jump from 2015 , when only 2.08 Email and social media aren’t mutually exclusive marketing tools. Across most industries, the acceptable benchmark for email bounce rate is 2%. OptinMonster is the best lead generation software that can help you monetize your website traffic. There are about 4.95 This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

DECEMBER 18, 2018

The image below, which is taken from a Slideshare presentation, provides a snapshot of the holding company assets in 2015. These are the benchmarks for reviewing the success of the new venture. It’s important to have these benchmarks in place early as it’s easy to lose track of targets once a plan is implemented.

Training 217

Training Planning Work Management Marketing Management 217

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. They regularly discuss their content marketing strategy and program with their team. Content Marketing Budget Expected To Increase.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. So what are the top social media platforms marketers and business leaders need to consider as they consider a program across international markets? WhatsApp (800M or 33% growth since the beginning of the 2015.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. Using business intelligence to guide and optimize our content and programs. What A Difference A Year Makes.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Atomic Reach

FEBRUARY 7, 2019

In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal. As challenging as content marketing (without the right tools and team) may be, 29.63% of respondents produce 5 - 8 pieces of content per month.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

ANNUITAS

OCTOBER 6, 2015

It’s important to follow the agreed to plan, however, according to the most recent CMI and MarketingProfs 2016 Benchmarks, Budgets and Trends Report only 32% of marketers have a documented Content Marketing Strategy. Adding more content or tactics that weren’t planned into the mix isn’t necessarily going to drive more revenue.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. Nearly 79 percent of effective B2B content marketers said that they also have clarity into their program, making it a key component of their success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Content Standard

DECEMBER 24, 2014

The emerging trends of 2015 are taking shape as the year draws to a close. Given these trends, content will continue to be a major component of SEO strategy in 2015. Even brands that haven’t mastered content as a lead generation and sales tool still recognize the need for it in their digital strategy.

Lead Generation 40

Lead Generation SEO PageRank Generation 40

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. The impact of ABM With all this change, ABM has gone from being an unknown acronym to arguably one of the most successful GTM strategies in history for B2B firms.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. If so, how much budget can you afford? Knowing what you’re going to be measuring is key in evaluating the success of your program.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

KoMarketing Associates

DECEMBER 20, 2016

B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Be sure to check out their 2017 benchmark study on content marketing. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. Copyblogger. The Daily Egg.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Be sure to check out their 2017 benchmark study on content marketing. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. Copyblogger. The Daily Egg.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Belkins

JULY 16, 2020

But generating too many leads hits your budget as well. It happens when companies don’t understand their budget and the correlation between their average sales price, their marketing costs, and other tricky elements. I thought that the more leads, the merrier. Was I wrong?” And it’s not because of high competition.

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 85

Convince & Convert

DECEMBER 19, 2014

Tweetable Moments It’s always the least sexy channels that have to maintain the budget. They help digital marketers answer key questions, like best practices, tools, tactics, and technology investment. Julie tells her clients that they need to do more than competitive benchmarking in their field. julierhopkins Tweet This.

Social Media 131

Social Media Skype Media Gartner 131

NuSpark Consulting

MAY 7, 2016

Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. Every new tool that comes along gets examined and used to “do the marketing job” as quickly as possible. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Content Standard

APRIL 12, 2019

Yet, brands often lack the tools, time, and foresight to build a data-driven content strategy, making it difficult to determine what content their audiences want most in order to create more of it. While CareerBuilder’s technology and customer base had matured by 2015, its content marketing strategy had not.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Convince & Convert

DECEMBER 19, 2014

Tweetable Moments It’s always the least sexy channels that have to maintain the budget. They help digital marketers answer key questions, like best practices, tools, tactics, and technology investment. Julie tells her clients that they need to do more than competitive benchmarking in their field. julierhopkins Tweet This.

Social Media 96

Social Media Skype Media Gartner 96

Webbiquity

JANUARY 19, 2016

Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. as of December 2015. ( But social media marketing spending will rise anyway. Simply Measured ). CMS Wire ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

MARCH 4, 2015

That’s why we created the 2015 Social Media Benchmarks Report. Software / Tech. 3) Software / Tech. Here’s how the software/tech industry breaks down when you look at posts per week: Where and what are they posting? Here’s why: Social media is a very flexible and fluid part of your marketing strategy. Healthcare.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. According to the report, software providers produced or licensed an average of eight new content assets over the past twelve months, while the average for all other types of companies was only 3.5 content assets.

Research 45

Research B2B Marketing Allocation Content Marketing 45

Bannerflow

SEPTEMBER 7, 2021

D avid Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals. This is what the best ads do – whether they are part of display advertising campaigns or a mega budget commercial. The current state of car advertising campaigns. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Content Standard

OCTOBER 6, 2014

Use the tools you already have to create one-to-one relationships with consumers. Content marketing departments have advanced rapidly over the past five years, and the 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) reveals what’s on the minds of top marketers today.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

Contently

MARCH 27, 2017

The sessions were started by Mazei, who came from Edelman in late 2015 to head Reebok’s content efforts in the hope of inspiring greater flexibility. The virtual brand newsroom built through a software platform makes a lot of sense. “[You have] to be able to pivot on a dime. To embrace creativity,” he said.

Branding 60

Branding Brand Identity Content Marketing Work Management 60

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. billion in 2015 to $4.0 According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

ConvertKit

JANUARY 15, 2021

We were curious to compare ConvertKit’s internal delivery rate to this benchmark, and were delighted to discover that the average open rate across all emails sent by ConvertKit in September of 2020 was 29% ( ConvertKit Sept. These numbers give a good benchmark to compare your click rates and look for improvement opportunities.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hinge Marketing

NOVEMBER 20, 2015

Learn how other accounting firms are allocating their marketing budgets with the free 2015 Marketing Budget Benchmark Study: Executive Summary. Not only will your firm bring in more business at a higher rate, but you can also fine tune your messaging and offerings to be more effective, streamlined, and successful.

CPA 48

CPA Cost per Acquisition Marketing Budget Allocation 48