Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 59

Acquisitions Account Based Marketing Marketing Automation Services ABM 59

Customer Experience Matrix

SEPTEMBER 15, 2016

Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. But the share of marketing automation and operations have been surprisingly consistent throughout the period covered. So what, if anything, does this tell us about the future?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

ViewPoint

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. in its cost of acquisition.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

chiefmartech

JUNE 20, 2016

Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more. ” Marketing software has more power over marketers, especially for larger or more expensive solutions where switching costs can be high. (As

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Valasys

MARCH 6, 2019

Almost a month ago, B2B service firm DiscoverOrg acquired ZoomInfo giving sales and marketing professionals access to the most trusted and comprehensive B2B data available in the market. On March 5 th 2019, DiscoverOrg made its second acquisition announcing its purchase of email verification and list cleansing service NeverBounce.

Email Marketing 49

Email Marketing Zoominfo Work Management Marketing Automation Services 49

Leadspace

OCTOBER 16, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. So, paradoxically, if marketers want to actually make the most of their data, it’s clear they’re not the ones who should be handling it. Then who should be?

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

DotDigital

APRIL 22, 2021

Our own green journey has run in tandem with our commitment to deliver sustainable marketing solutions to our customers. Every step that we’ve taken to do our bit and protect the environment has resulted in us becoming the greenest automation platform on the market. 2015: empowering our people to drive organizational change.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Adobe Experience Cloud Blog

DECEMBER 16, 2016

In a world where big brands are everywhere, marketers are faced with having to recreate brand experiences that used to be able to speak for themselves. According to a 2015 Inside Higher Ed and Gallup survey, 58% indicated that they had not filled their fall classes by the traditional May 1 deadline.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

SnapApp

APRIL 18, 2016

Stats About Marketing Technology Stack Growth & Success. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. More than $50B has already been invested in marketing technologies, and there were $6.2B Scott Brinker. Conductor. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

SmartBug Media

NOVEMBER 11, 2019

Facebook removes the friction and lowers acquisition cost, providing a much better user experience and hopefully driving more leads for your business. Although it may be one of the older tactics, email marketing can be a very powerful tool when trying to reach prospects or upsell existing customers. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Outbound Engine

JANUARY 8, 2019

The networking you do offline is perfect fodder for your visual content marketing strategy. In 2015, email averaged ROI of $38 for every $1 spent , and that has stayed pretty consistent over the years. If you haven’t been taking email seriously as a marketing idea for insurance agents in 2019, it’s a good time to make a change.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Marketing & Strategy Network Marketing 53

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The acquisition pain that used to lead to months of planning has become an afterthought. Want to take a guess what it is?

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

Inbox Insight

DECEMBER 10, 2018

billion) in 2015, to £3.39 We are finally seeing real innovation take place in the B2B space, with CRM and Marketing Automation systems beginning to integrate with Data Management Platforms (DMPs); a centralized system for collecting and analyzing large sets of data originating from disparate sources. billion ($2.69 billion ($4.58

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

It’s no secret that marketers are investing heavily in technology to boost the ability to engage and delight customers. For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015).

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Terminus

JULY 27, 2021

To put it briefly, 16 years ago marketing automation became all the rage to collect leads. However, since 2015 lead generation has been declining. It’s made way for its cooler, younger, and in-the-know cousin: the more targeted and effective account-based marketing (ABM). Where Does This Leads Obsession Come From?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. San Francisco, Calif.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

B2B Marketing Directions

APRIL 3, 2016

These are two of the most significant promises of predictive marketing solutions. During 2015, predictive marketing was one of the hot technologies in B2B marketing, and it appears that the demand for predictive marketing solutions is poised to grow rapidly.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Sales Qualified Leads 40

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Adobe Experience Cloud Blog

JUNE 14, 2016

Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. It was an entire company effort that marketing played a major role in.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

VisumCX

MAY 23, 2017

According to Oracle the average marketing technology stack has 17 different tools IDC predicts that that marketing technology spend will reach $32.3 However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments.

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Content Standard

JANUARY 22, 2016

One of the most direct—and perhaps the most imminent—uses of AI is in programmatic purchasing and marketing automation. Last year, eMarketer predicted that 55 percent of all digital ad dollars spent in 2015 would be driven by programmatic spending. Developing a Use Case for AI. Taking Cues from Early Adopters.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. When you bring this valuable first-party data together with paid media systems, a marketer can achieve some compelling results. The times they are a-changin’! The key take-away here?

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. But is your loyalty program working?

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Content Standard

FEBRUARY 9, 2015

In this blog, I’ll share some of the success principles that tech marketers at enterprises and SaaS start-ups can apply as they pursue aggressive growth projections in 2015—for both enterprise-level and start-up content marketing. They know content marketing delivers, and the magic of its science often requires tools.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Terminus

MAY 4, 2018

2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the year with our acquisition of BrightFunnel , our team is growing like crazy, and we’ve announced several new product integrations and features to help our customers streamline and scale their ABM programs.

Marketing Automation Services 27

Marketing Automation Services Account Based Marketing Software Paid Search Agency 27

Biznology

JULY 26, 2016

Dan York reports on Verizon ’s acquisition of Yahoo!, Micro-level marketing is a big deal. Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR’s most influential professionals in the PRWeek Global Power Book in 2015, and one of PRWeek’s 40 Under 40 Rising Stars in 2012.

PR 80

PR Web 2.0 Blogger Public Relations 80

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. Marketing automation is a powerful platform because you can architect it to start tracking what your leads are doing through each stage of the buyer’s journey.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

DECEMBER 4, 2015

To fill this gap, marketers need to start integrating holistic digital strategies into their day-to-day campaigns, targeting everything from new prospects to existing customers, and for those in higher education, high school students to alumni. 70% of students have looked at a college website on a mobile device. Rise of digital education.

Education 48

Education Thought Leadership Class Advertising Agencies 48

Terminus

MAY 4, 2018

2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the year with our acquisition of BrightFunnel , our team is growing like crazy, and we’ve announced several new product integrations and features to help our customers streamline and scale their ABM programs.

Marketing Automation Services 20

Marketing Automation Services Account Based Marketing Software Paid Search Agency 20

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. Overall impact of marketing dollars spent. Advertising.

Lead Scoring 92

Lead Scoring Lead Ranking Work Management Marketing Automation Services 92

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. I’ve long held a belief that the way companies buy B2B products has changed a lot, but the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132