Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. Real-time inbound data that enables faster response to market dynamics.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Valasys

NOVEMBER 16, 2022

Everyone is aware that sound financial management is crucial to a company’s success, but are they given the attention they merit? This could involve, among other financial management strategies, negotiating prices with your vendors, monitoring and optimizing free trials, auditing licenses and usage, and estimating costs. .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

Hubspot

JANUARY 17, 2018

Bowery Capital Startup Sales Podcast. Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. Bowery Capital Startup Sales Podcast. The Advanced Selling Podcast.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hubspot

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. In 2020, there will likely be a rise of virtual conferences.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Bluetext

SEPTEMBER 11, 2019

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. That’s why challenger brands often partner with a leading marketing agency like Bluetext, to put them in the position for a rewarding acquisition or merger.

Enterprise Management 20

Enterprise Management CMS Development Work Management Marketing Management 20

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Vidyard

OCTOBER 30, 2014

KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 30, 2014

KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Martech Advisor

NOVEMBER 7, 2019

There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new points of distribution; and when you need more data to automate. Don't be New Coke.".

Design 47

Design Enterprise Management Paid Search Agency Work Management 47

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Correlation Startups Validation 40

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Content Standard

OCTOBER 21, 2015

While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. For me, I’m disappointed in almost every project I’ve ever managed or launched. Marketing is a tough field.

CMS Development 40

CMS Development Marketing & Strategy Marketing Strategy Content Marketing 40

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Conductor

NOVEMBER 19, 2021

Everyone from budding entrepreneurs to veteran enterprise executives can agree on this: In business, there’s always something new to learn. Others feature interviews with investors, economists, wealth managers, and other business insiders. Best Podcast for Enterprise Leaders: How I Built This Podcast.

Best Practices 111

Best Practices Business Enterprise Management Startups 111

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Single Grain

AUGUST 23, 2019

Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

SEO 104

SEO Marketing Websites Phishing Enterprise Management 104

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Perry has spent the last 25 years working at and with technology startups.

Peer-to-peer 150

Peer-to-peer Enterprise Management Transparency Startups 150

Hubspot

APRIL 9, 2020

Customer Relationship Management (CRM) Tools. Whether you're a startup or an enterprise-level company, a CRM , like HubSpot CRM , is an integral tool for growth. Sales software — like HubSpot Sales Hub and CRM — often offer automation tools. That's why a video and screen-sharing software is necessary.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Hubspot 72

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Nadya Khoja. Michelle Killebrew. Olivia Ross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. Using video on Facebook presents video marketers with a dilemma. Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Directive Agency

NOVEMBER 26, 2018

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure. The difference between a stagnant and successful business in search marketing is the capacity to harness data,” said Directive CEO, Garrett Mehrguth.

Enterprise Management 40

Enterprise Management Planning Advertising Agencies Work Management 40

Directive Agency

NOVEMBER 26, 2018

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure. The difference between a stagnant and successful business in search marketing is the capacity to harness data,” said Directive CEO, Garrett Mehrguth.

Enterprise Management 40

Enterprise Management Planning Advertising Agencies Work Management 40

Directive Agency

NOVEMBER 26, 2018

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure. The difference between a stagnant and successful business in search marketing is the capacity to harness data,” said Directive CEO, Garrett Mehrguth.

Enterprise Management 40

Enterprise Management Planning Advertising Agencies Work Management 40

Heinz Marketing

MARCH 19, 2018

By Matt Heinz, President of Heinz Marketing. More about our guest : Manny co-founded Outreach in 2014 and now serves as CEO. Every week we are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. Yet another great episode of Sales Pipeline Radio in the books.

Outreach 56

Outreach Marketing Automation Services Enterprise Management Work Management 56

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

B2B Digital Marketer

AUGUST 25, 2020

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. In 2014, she founded two companies, Execuity and Whisky Chicks. 01:47 – Linda’s background in B2B Digital Marketing.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Consumer or B2B, enterprise or SMB, there’s a Facebook video marketing strategy for every type of business. Using video on Facebook presents video marketers with a dilemma. Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40