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13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Anduril (defense software/autonomous vehicles), Palantir (A.I.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:

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What is HubSpot CRM and How Can I Optimize It?

SmarkLabs

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. CRM software is a system for managing customer relationships. In 2014, when HubSpot CRM was first released, most CRM systems were pretty complicated and manual to use.

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Everything there is to know about FinOps

Valasys

Everyone is aware that sound financial management is crucial to a company’s success, but are they given the attention they merit? This could involve, among other financial management strategies, negotiating prices with your vendors, monitoring and optimizing free trials, auditing licenses and usage, and estimating costs. .