Hubspot

APRIL 25, 2011

What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. Sometimes they’re sparked by a moment of inspiration. Message on.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. But in an increasingly mobile, social, and video-oriented world, brands’ soundless videos will be rewarded. Giving Video Content Marketing the Silent Treatment. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. Putting the News in Content Marketing. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. A slogan encapsulates how your brand or product differs from the rest.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. We are a lazy bunch. Did I already say that? Did I already say that? They want answers, but they want them without much effort.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. The 26,000 low-cost products sold out within three days. Engagement.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Sprout Social

JANUARY 28, 2020

Whether you’re new to Instagram marketing for your business in general, or you’re just starting to adopt Instagram ads, we’ve got your back with this guide. Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. So how do you go about fitting this into your current marketing budget ?

Paid Search Agency 138

Paid Search Agency Advertisements Advertising Ads 138

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 21, 2012

As a kid, I got all dressed up and went to see the local theater’s production of “A Christmas Carol” every year with my family. As content marketers, there’s something to be said for infusing your writing with nostalgia. Ghost of Content Marketing Past. What can we learn from the Ghost of Content Marketing Past?

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Contently

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. So who are these people? Constant ads.

Ethics 168

Ethics Youtube Paid Search Agency Social Media 168

Martech Advisor

NOVEMBER 8, 2019

Devices could range from desktops to mobile devices, smart home devices and touchscreen self-help kiosks. Customers constantly switch mediums while searching for products to buy, as well as leverage multiple available options when it comes to post-purchase service, as per their convenience and circumstances.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Try out a mobile strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Contently

MAY 25, 2016

In 2006, they founded Wattpad, a digital writing forum, to capitalize on the increasingly ubiquitous behavior of writing and reading on mobile devices. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. Wattpad started as the app that made reading on a mobile device easy.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Buffer

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 5: The evolution from multichannel to omnichannel marketing. Let’s dive in! 5 data-backed social media trends you need to know for 2019.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. TheSoundOfMusicLive.

Twitter 91

Twitter Ideal Customer Profiles Impressions Profiling 91

Hubspot

NOVEMBER 12, 2015

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor.

Examples 28

Examples Product Television marketing Ad Exchange 28

Hubspot

JUNE 17, 2015

I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. And you can, too.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Marketing Insider Group

APRIL 13, 2015

You can’t talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. In other words: if your content marketing was as gripping as this, it wouldn’t even be marketing anymore. Thinking you’re safe is about as dangerous in content marketing as it is in Westeros.

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94