KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Just a year later, in 2014, it would reach only about six percent of its fans.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech Advisor

MARCH 30, 2020

Serial entrepreneur David Skok , suggests two models for viral growth in the marketing world in his article in ForEntrepreneurs. Every time I have looked at other blog articles or formula for Viral Growth, they appear to have gotten this part of the calculation wrong." — OREO Cookie (@Oreo) February 4, 2013. Think Spotify.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Digital B2B Marketing

NOVEMBER 21, 2013

Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. — Mike Volpe (@mvolpe) November 7, 2013. See how your campaigns are shared on each social networks. Measurement Social Media Google Analytics Sleuthing social media sleuthing social tools twitter'

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They are three times as likely to follow brands over a family member on social networks. Only 11% define having a lot of money as a definition of success.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Paul Gillin

JUNE 26, 2014

Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018. The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Related articles.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. These days, top brands are creating diverse content units, from videos to thinkpieces and investigative journalism articles. The Social Media News Engine.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Related articles. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), respondents use mobile to keep up with the news.

Twitter 28

Twitter Planning Marketing Management Template 28

Hinge Marketing

MARCH 24, 2015

The power of social media marketing continues to rise among marketers in the technology space, and in professional services as an industry. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Technology Social Media'

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

JANUARY 29, 2014

While not all industries engage on every social media platform out there, you can be certain that most industries do so on at least two or three of them that make the most sense for their brands'' interests. Perhaps the number-one social media platform for B2B industries is LinkedIn. 3) "Social media is just a fad.".

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

SEPTEMBER 24, 2013

Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.).

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Onalytica B2B

SEPTEMBER 16, 2015

When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone. The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Optinmonster

NOVEMBER 27, 2023

These guides will help you title your blogs, articles, tutorials, and more. The article includes a couple of examples of each. The article also includes guidance on using emotional words in headline copywriting. This lead magnet includes over 600 of their best subject lines from 2013-2020.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. In September, LinkedIn announced a new design for their company pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Convince & Convert

MAY 7, 2014

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.”

Statistics 166

Statistics Broadcasting Twitter Press 166

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. Hatchbuck was founded in 2011 and launched its product in 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

JANUARY 21, 2014

Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.

Social Media 100

Social Media Social Marketing Tips Media 100

Convince & Convert

NOVEMBER 26, 2013

Carrie Morgan (@morgancarrie) September 10, 2013. If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. Sarah Skerik (@SarahSkerik) September 10, 2013.

Tactics 152

Tactics SEO Blogger PR 152

Hinge Marketing

SEPTEMBER 6, 2013

Top Professional Services Marketing Content from August 2013. This monthly column will help you keep up with the best marketing articles on the web. Blog posts, videos, ebooks, and articles will do wonders for any inbound marketing campaign. PPC for LinkedIn: What’s the Difference? Infographic].

Social Networks 48

Social Networks PPC Marketo Click Rate 48

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . The average reader only spends 37 seconds reading an article or blog post. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

OCTOBER 1, 2018

Social Media Video Specs & Ad Sizes Per Network. We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network: Facebook. LinkedIn Video Specs. Facebook Video Specs. Instagram Video Specs.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Marketing Insider Group

JANUARY 2, 2015

The Claim: Social media drives customer acquisition. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. This article originally appeared on the NewsCred Blog.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Marketing Insider Group

JANUARY 21, 2014

Articles with images get 94% more views than those without. I recently asked my own social media followers “what was the best content of 2013?” You don’t often hear Slideshare mentioned as a top social network. This article originally appeared on The Economist’s Lean Back Blog in 2 parts.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28