Content Standard

NOVEMBER 2, 2016

You’re a marketer. You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Your boss comes into your office.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. 6 Ways to Create Content That Markets Itself. in response.

Tips 69

Tips Content SERP Custom Publishing 69

EveryoneSocial

DECEMBER 22, 2021

You may have heard some of these terms (or others), all of which revolve around the idea of encouraging employees to create, share, and engage with social media at work. But advocacy goes beyond just sharing on social media. Here are our tips to ensure success in transforming your organization into a social powerhouse.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. Delta’s bid to liven up the federally mandated safety demonstration earned the company a meme marketing hit, with 8 million views and counting.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Some marketers shy away from video, thinking it's too expensive to hire a professional video editor or too time consuming.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a breaking story across the marketing and advertising industry. of the vodka market. Think it's easy to create a whole new market for your product?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. To stand out from the competition, you will need to combine modern software with effective marketing campaigns.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. To stand out from the competition, you will need to combine modern software with effective marketing campaigns. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. But there's no guaranteed formula.

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. The answer is layered, but key to it was how deeply the company built social sharing into to the product. Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Martech Advisor

FEBRUARY 4, 2020

On February 4, 2004, Mark Zuckerberg and his four fellow Harvard University classmates, launched a social networking platform called TheFacebook to connect Harvard students digitally. By March, TheFacebook had gone viral at Ivy League universities such as Yale and Columbia. They also filed for an IPO in 2012.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Researching social media platforms not founded in the U.S. based networks, like Facebook or YouTube , tech companies have built their own social media empires. 8 of the Biggest Global Social Media Platforms. QZone and QQ.

Social Media 99

Social Media Media Facebook User-Generated Content 99

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 100

Social Media Paid Content Resources Tips 100

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. Lee Odden, Top Rank Marketing.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

EveryoneSocial

NOVEMBER 13, 2019

Audience engagement is the holy grail for social media marketers who agonize over the most minute details of a status update. Below are the building blocks needed for an engaging status update on social media. Engaging Status Update on Social Media. Engaging Status Update on Social Media.

Social Media 58

Social Media Ad Building Media Ad Frequency 58

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. So get started with Instagram marketing for your brand today.

Stats 111

Stats Planning Work Management Marketing Management 111

Brandpoint

NOVEMBER 28, 2018

Shared and owned media was the primary focus of … no one. But today, there is (and should be) little distinction between media types. Marketer Rebecca Lieb calls this “ the converged media imperative.” We still need copywriters, SEO gurus, paid media specialists, social media mavens, etc.,

Paid Content 118

Paid Content Lead Ranking PR Media 118

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing. Why is that?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally. Dive Deeper: TikTok Marketing: How to Get Started with Ads on This Platform. What Does a TikTok Ads Agency Do?

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives.

Content Marketing 136

Content Marketing Content Marketing & Strategy Conference 136

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. TABLE OF CONTENTS: ↓ What Is a Web3 Marketing Agency?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

JULY 3, 2012

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! They can be (and should be) exciting, intellectually stimulating, motivating, networking goldmines, and everything but a waste of time. This event takes place October 15-18th, 2012 in Las Vegas.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28